Amazon Adds International Shopping Feature on Mobile App

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Amazon announced the launch of an international mobile shopping feature that lets international customers browse and shop more than 45 million items that can be shipped to their country from the U.S. The new feature will be available through both a mobile browser and the Amazon Shopping mobile app.

The international shopping feature will offer shopping in five languages (English, Spanish, simplified Chinese, German and Brazilian Portuguese) with the option to shop in 25 currencies.

Purchasing in Brazil in particular might prove problematic, due to notoriously difficult regulations and restrictions in the largest Latin American market. Amazon competitor Alibaba, for instance, has had difficulties streamlining imports into Brazil in recent years, according to Reuters.

“We’re always innovating on behalf of our customers, and with today’s launch, we’re making the shopping experience on devices even better and more convenient for our customers who live outside of the U.S.” said Samir Kumar, Vice President of Amazon Exports and Expansion in a statement. “Customers have been asking for a way to easily find and shop only for products available to be shipped to them.”

Once a customer downloads the Amazon Shopping app, they will automatically have access to the international shopping feature. Those who already have the app can simply alter their settings to set their preferences.

The new feature displays pricing, shipping costs and import duty estimates. Customers may also browse for products across various categories from electronics to fashion.

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