Brick-and-mortar stores continue to close their doors as ecommerce businesses continue to thrive in the global market. In fact, global ecommerce sales are slated to nearly double from $2.8 trillion in 2018 to $4.9 trillion in 2021. Here are four ways retailers and sellers can begin integrating into their Amazon strategy today to increase their Buy Box share and maximize sales and profits.
Amazon is unquestionably the biggest sales platform in the North American market, and its marketplace alone commanded nearly a third of total online sales in the U.S. in 2018. But there’s also a lot of competition—more than 5 million brands compete for the same customers, with thousands more joining every day.
Are unauthorized third-party sellers a big deal? If you want to protect the integrity of your brand – not to mention your margins – the answer is yes. In the era of online reviews and SEO, the impact of unauthorized ecommerce sellers ranges from lost revenue to damaged relationships with authorized sellers to questionable brand integrity.