Large Retailers See 64% Prime Day One Sales Lift; Glitches Repeat

| Mike O'Brien

Large U.S. retailers over $1 billion saw a nice Prime Day bump on July 15 according to data from Adobe Analytics, with a 64% increase in sales vs. a typical Monday, up from 54% last year. Smaller retailers under $5 million, meanwhile, realized a smaller 30% sales lift, Adobe said. Meanwhile, some checkout glitches recurred this year.

Prime Day Crystal Ball: What Will This Year Bring?

| Daniela Forte

Amazon announced Prime Day will be a two-day event starting at midnight on July 15. If you think that somehow this concocted shopping holiday has lost steam over the years, you’d be mistaken. Here is a look into the crystal ball to find out what this Prime Day is expected to bring.

4 Ways to Unlock the Amazon Buy Box

| Victor Rosenman

Brick-and-mortar stores continue to close their doors as ecommerce businesses are thriving in the global market. In fact, global ecommerce sales are projected to nearly double from $2.8 trillion in 2018 to $4.9 trillion in 2021. Here are four tactics merchants and sellers can begin integrating into their Amazon strategy today to increase their Buy Box share and maximize sales and profits.

Amazon Web Services Rolls Out Amazon Personalize

| Daniela Forte

Amazon is rolling out Amazon Personalize to customers of its Amazon Web Services cloud computing platform. The API-based tool for app developers lets them power personalization features such as product recommendations, search results and direct marketing.