Mobile commerce demand continues to grow as smartphones are a go-to shopping tool. Yet scalable m-commerce is nearly impossible for humans as it requires high volumes of data and continuous, real-time analysis. Automation helps improve efficiency, collect and analyze first-party data and personalize engagement.
Amazon announced the launch of an international mobile shopping feature that lets international customers browse and shop more than 45 million items that can be shipped to their country from the U.S. See which languages and how many currencies will be featured through this option.
Holiday season ecommerce sales have been very strong to date, generating $65.15 billion, according to Adobe Analytics, an increase of 14.7% over 2016, with each day from Nov. 1 to Dec. surpassing the $1 billion mark. Here are some other results Adobe found through its holiday season analysis.
Target announced the launch of its new mobile wallet in its app. Here is how the new mobile wallet will make the in-store checkout experience easier.
Mobile shopping continues to be on the rise. So it comes as no surprise that brands and retailers continue to invest more and more into this shopping channel. Here are four tips to meet your customer’s mobile shopping expectations.