Lululemon reported 48% growth in direct-to-customer sales during its second quarter. The apparel brand saw strong online traffic and a higher conversion rate resulting in a 47% comp increase. Ecommerce contributed $167 million or 23% of Lululemon’s topline. See which categories did well during the second quarter.
E-wallets have slowly gained popularity in the United States and now account for 20% of U.S. payments. For merchants to offer a genuine omnichannel experience, they must engage with customers in a consistent, seamless manner across digital, physical and social media. Find out how offering local or alternate payment is one key to getting there.
Cincinnati-based grocer Kroger will start selling online into China through a new partnership with Alibaba, testing some of its natural foods line first as it makes its first international move in the expanding grocery wars. See what else the company is up to, including its pilot of driverless delivery in Scottsdale, AZ and same-day delivery.