Black Friday global ecommerce sales growth surpassed Cyber Monday in major markets by more than 34%, according to data by eShopWorld. The data revealed that in these same markets, global ecommerce sales growth was higher on both Saturday and Sunday (Nov. 24 and 25) than on either Black Friday or Cyber Monday.
For retailers, cross-border ecommerce is an easy, low-cost way to enter new markets. But to take advantage of this massive opportunity you need efficient product data management solutions to ensure what you sell is useful and relevant to customers worldwide. These best practices will help you increase global sales and decrease returns.
When companies make plans to expand into new geographies—particularly emerging markets like the BRIC nations (Brazil, Russia, India, China)—they often consider launching multilingual websites to serve those new global customers. Here is how to expand into virtual markets and offsite social commerce.
Deciding to sell cross-border can be an overwhelming process as there are a lot of moving parts for U.S. retailers to think about. In our latest MCM CommerceChat podcast, Melissa O’Malley, Director of Global Initiatives and Communications for Paypal, discusses what retailers need to consider when looking at selling into global markets.
Lululemon reported 48% growth in direct-to-customer sales during its second quarter. The apparel brand saw strong online traffic and a higher conversion rate resulting in a 47% comp increase. Ecommerce contributed $167 million or 23% of Lululemon’s topline. See which categories did well during the second quarter.