Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 8/28/2018
How to Increase Your Conversion Rate on Amazon
Conversion rate is a vital metric for any ecommerce business, demonstrating how successful your marketing is and whether people are buying your products. This is especially critical on the hyper-competitive Amazon marketplace. Learn how you can increase your conversion rate through better SEO on Amazon. …»
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Drive Holiday Sales Growth by Avoiding These 3 Digital Marketing Mistakes
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Macy’s Reports 1.1% Drop in Net Sales, Booming Mobile Growth in Q2
Macy’s Inc. reported a 1.1% decline in net sales for the second quarter, from $5.6 billion to $5.5 billion, with comp sales inching up just 0.5% and double-digit online sales in the same period. Mobile sales via the Macy’s app were up 50%+ in the first half of 2018. See how Macy's did in other areas of its business. …»
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Are Your Competitive Differentiators Really Differentiating?
In today’s competitive retail environment, differentiation is more important than ever. Yet, very few retailers effectively communicate what makes them different from the next guy. Here is how brands can set themselves apart from the pack. …»
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The Most-Searched Ecommerce Partner Directory
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What Online Retailers Can Learn About Live Engagement from Social Media
The average person will spend more than 5 years of their lives on social media. Although this may seem excessive, it reveals the power of these platforms and their ability to not only entertain but keep users hooked for extended periods of time. Here is what you need to learn about live engagement from social media. …»
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Target Reports Ecommerce Growth of 41% in Q2
Target reported a 41% increase in ecommerce sales during the second quarter, with overall revenue increasing 7%. Comp sales were up 6.5% in the quarter, the strongest showing since 2005, driven by a 6% growth in store traffic. Here are some opportunities Target plans to focus on in the future. …»
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