Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 9/25/2018
Amazon Investigating Employees Taking Bribes for Leaked Data
Amazon is investigating claims that employees are taking bribes in exchange for data that gives sellers an edge, particularly in the superheated Chinese market, according to a report in the Wall Street Journal.…»
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Retail Innovation Alive and Well at Shop.org 2018
Given rapid changes in ecommerce and growing expectations of always-on consumers, it’s no surprise that the sector is a hotbed of retail innovation, technology and investment. And a lot of it was on display at this year’s Shop.org conference in Las Vegas. Here's a sampling of the new tech that was on display in the Innovation Lab.…»
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Gap Launches New Men’s Performance Lifestyle Brand
Gap Inc. plans a mid-October launch for Hill City, a new high-performance men’s apparel brand offering “technical clothing” that transitions through the day from working out to work to weekend. Here is what led to the launch of the new brand for Gap Inc. …»
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Neiman Marcus’ Online Revenues Up 12.5% in Q4
Neiman Marcus reported an increase in online revenues of 12.5%, which accounted for 36% of the overall business for the fourth quarter. See how Neiman Marcus plans to be a more customer-centric company in the future. …»
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Nordstrom Launches Revamped Loyalty Program
Nordstrom is launching a revamp of its customer loyalty program, incorporating a traditional point system and benefits from its previous program while offering enhanced personalization. Here are some of the new features the loyalty program is expected to offer its members. …»
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Victoria’s Secret Gives Its Loyalty Program, App a Makeover
Victoria’s Secret has revamped its loyalty program, PINK Nation, and redesigned its mobile app, promising a more innovative and intimate brand experience to its 2 million active members. Here is what the loyalty program has to offer.…»
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