Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 12/11/2018
Lululemon Announces New Loyalty Program
Lululemon has been testing a loyalty program that charges its members $128 a year, a steep rate considering Amazon charges $119 annually for Prime membership, but one the company feels can be increased based on positive early returns and the value it offers. Here is a look at some of the membership benefits. …»
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New Report: Bass Pro Shops Personalizes the Catalog Experience
Discover how Bass Pro has automated the regional versioning of its tabloid inserts, how it manages complex PIM data and digital assets across channels, and how they’ve created a personal experience in a typically impersonal medium.
7 Ways to Upgrade Your B2B Marketing Strategy
The digital landscape and marketing operations are experiencing massive transformation. As the business environment keeps evolving, every company (B2B and B2C) needs to gear up, readjust and adopt the latest methods to prevent the risks of getting tossed into oblivion. Here are seven ways to upgrade your B2B marketing strategy. …»
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Mobile is the Channel of Choice for Customers This Holiday Season
Mobile is the way customers are choosing to shop this holiday season. In fact, 59% of consumers use their mobile device most or all of the time compared to desktop, and almost half of them make purchases on them. Here are some more key stats about how mobile is playing a major role in purchases this holiday season.…»
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Ecommerce Operations Summit
Join us April 9-11, 2019 in Columbus, OH, for the ONLY conference focused on optimizing direct-to-customer and omnichannel operations & fulfillment.
Addressing the Challenges of Augmented Reality Content for Retail Apps
The market embraces augmented reality (AR) content, and there’s no reason retail should miss this opportunity to evolve. Here is how to ensure that the challenges of creating augmented reality content doesn't hold you back. …»
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Walmart Launches New Order and Pay Online In-Store App
Walmart launched a new in-store app for its associates that allows customers to place online orders and pay for them in the store, either by cash, check option, credit card or Walmart Pay.…»
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From click to brick, from retail to etail get in front of the Multichannel Merchant community. Become part of the most-searched online Directory of DTC and ecommerce partners out there. Sign up today!
 
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