Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 9/18/2018
Walmart Acquires Cornershop for $225 Million
Walmart announced the acquisition of Cornershop for $225 million, an online marketplace for on-demand delivery from supermarkets, pharmacies and specialty food retailers in Mexico and Chile. Here is how this acquisition makes it possible for Walmart to leverage omnichannel in Mexico. …»
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10 Email Strategies to Prepare for the Holiday Season
September 25, 2018 @ 2:00 p.m. ET - Register and get the latest strategies on subject line testing, email prep and send volume, and hear how to avoid missed retailer opportunities.
 
Google Strikes Private Deal with Mastercard to Track Retail Sales
Google has had access to a tool that helps it track what online ads led to a sale in a physical store in the U.S. for the past year, which was made possible because Google paid for Mastercard transactions. Here is what Google had to say about the partnership. …»
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Sephora Launches New Omnichannel Shopping Experience in China
Sephora announced the launch of a new omnichannel program in China that incorporates its app, website, stores and a new WeChat mini-program to offer customers a fully immersive shopping experience. Here is what the program includes and what it means for Sephora in China. …»
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10 Email Strategies to Prepare for the Holiday Season
FREE LIVE WEBINAR - Oracle Bronto's Greg Zakowicz will look at last year's trends and offer his strategies for effectively preparing your email marketing for the coming holiday season. He’ll discuss last year’s holiday results, email promotional trends, Black Friday, Cyber Monday, Gray November, and tips to prepare your programs for the busiest time of year. When the holiday season begins this year, don’t be left holding a sack of coal. …»
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Jet.com to Sell Nike Products, Step Up Same-Day Delivery in New York
Jet.com will begin selling products from Nike in New York and offer customers more delivery options in a bid to compete with Amazon for urban, affluent consumers, according to media reports, with expansion to follow in other major markets.…»
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