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Creativity Comes Alive  Nov 01, 2006 10:30 PM By Andrea Syverson

The words of the author/theologian/educator/civil-rights leader Howard Thurman stopped me in my tracks: Don’t ask yourself what the world needs. Ask yourself

SENSORY MERCHANDISING  May 01, 2006 9:30 PM By Andrea Syverson

I was reading the latest J. Peterman catalog and came across this copy: Have you been feeling pokey recently? Not getting your Minimum Daily Requirement

GLORY IS IN THE DETAILS  Feb 01, 2006 10:30 PM By Andrea Syverson

Writer William Feather once said, Beware of the man who won’t be bothered with details. I say, Beware of the brand that won’t be bothered with details.

After the Show Then What?  Aug 15, 2004 9:30 PM By Andrea Syverson

You’ve just pounded the pavement of a massive merchandise show. You’ve met countless product vendors, all eager to do business with you. You’ve touched

Catalog Branding: Striking Up the Brand  Apr 01, 2001 9:30 PM By Andrea Syverson

Philip Kotler, who is often referred to as the father of modern marketing, said it best: Building a brand calls for more than building a brand image.

Catalog Branding: Everyone As Well As Everything  Apr 01, 2001 9:30 PM By Andrea Syverson

Scott Davis, in his book Brand Asset Management, views employee involvement as the most important element of managing your brand. Everyone must take part

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