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MULTICHANNEL MERCHANT » ARCHIVES FOR ANDREA SYVERSON
The words of the author/theologian/educator/civil-rights leader Howard Thurman stopped me in my tracks: Don’t ask yourself what the world needs. Ask yourself
I was reading the latest J. Peterman catalog and came across this copy: Have you been feeling pokey recently? Not getting your Minimum Daily Requirement
Writer William Feather once said, Beware of the man who won’t be bothered with details. I say, Beware of the brand that won’t be bothered with details.
You’ve just pounded the pavement of a massive merchandise show. You’ve met countless product vendors, all eager to do business with you. You’ve touched
Philip Kotler, who is often referred to as the father of modern marketing, said it best: Building a brand calls for more than building a brand image.
Scott Davis, in his book Brand Asset Management, views employee involvement as the most important element of managing your brand. Everyone must take part
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