Multichannel Merchant Webinars

Upcoming Webinars

All of Multichannel Merchant's webinars are FREE for up to one year after the run date.

Personalizing the Omnichannel Customer Experience

To better understand the state of omnichannel, Multichannel Merchant and Neustar conducted an extensive study on marketers’ omnichannel priorities and challenges across the customer lifecycle.


7 Secrets for Successful Selling on Amazon

Marketplace sellers on Amazon sold more than a billion units worldwide in 2013, cumulatively worth tens of billions of dollars. Find out how being proactive and up to date with the ever-evolving trends and requirements can help you grow as an Amazon retailer.


Webinars ARCHIVE

Personalizing the Online Shopping Experience—Thinking Beyond %%FirstName  Jan 09, 2014 5:01 PM By MCM Staff

Even as retailers rely more on technology for powerful results, when retail marketers hear the word “personalization” too many immediately think that equates to including a first name in an email.

Using Data and Behaviors to Engage throughout the Customer Lifecycle  Oct 18, 2013 10:02 AM By MCM Staff

FREE ON-DEMAND WEBINAR To optimize customer and prospect experiences, today’s marketers must effectively leverage the massive amount of data at their fingertips. On the prospect side, there should be a strong emphasis on data collection and urgency of initial response. On the customer side, marketers must be thinking about data augmentation, retention and repeat purchase. […]

How Negative Reviews Can Improve Purchase Intent – If Brands Know How to Respond  Oct 08, 2013 5:12 PM By MCM Staff

This webinar will take an in-depth look into how brands can properly track, interpret and respond to negative reviews to yield positive results. Household brand Homax (Goo-Gone) and comfort products brand Sleep Revolution will share how their participation with reviews gives them a direct conversation with consumers never before possible.

Making the Most of Marketing Resources: How You Can Boost Performance and ROI  Sep 23, 2013 12:19 PM By MCM Staff

FREE ON-DEMAND WEBINAR The overall marketing mix is expanding much faster than marketing budgets because of the explosion of social, mobile and big data capabilities. To keep pace, marketing organizations must become savvier and manage operations and resources more efficiently. A more efficient marketing organization frees up more money for actual campaigns and programs by […]

Holiday Readiness: Customer-Centric Marketing to Increase Revenue  Aug 05, 2013 4:27 PM By MCM Staff

With the 2013 holiday season right around the corner, we thought we would share the most current industry customer-centric best practices to increase sales and shopper loyalty. You’ll find no faster, more proven way to drive up to 25% higher revenue this holiday season than by ensuring your marketing is comprehensively customer-obsessed.

7 Amazon Mistakes You Didn’t Know (& Might be Making!)  Jul 08, 2013 1:53 PM By MCM Staff

In this July 25 webinar, an Amazon expert who’s worked with sellers for more than 10 years unveils the most common Amazon slip-ups that merchants make without knowing it.

What New FTC Rules Mean to Your Social Media Program and Brand Reputation  Jun 26, 2013 3:16 PM By MCM Staff

The FTC has drawn a big, red line clarifying what some marketers considered “debatable” in the past. If your agency and partners haven’t explained these new rules to you yet, you should be concerned.

How to Deliver an Engaging and Interactive Webinar for Higher Quality Leads  May 31, 2013 10:15 AM By MCM Staff

FREE ON-DEMAND WEBINAR Webinars have become an important tactic for marketers to generate leads and drive demand. However, to be truly effective, they have to function as more than just a presentation tool. Successful webinars today utilize a wide array of interactive tools to engage their audiences in a direct conversation that result in more […]

Stepping Up to Consumer Expectations: The Imperative for Customer-Centric Marketing  May 10, 2013 4:35 PM By MCM staff

On May 15th we will share insights on what is really working in 2013 – based on campaign performance data from hundreds of retailers and behavioral analysis spanning 250 million consumer profiles.

Leverage Big Data to Transform Your Email Marketing Program  May 08, 2013 12:00 AM By MCM staff

Quickly tapping into customer data and making it actionable at any point in the buying cycle is key to success.






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