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How to Optimize for Big Data  Aug 30, 2012 9:01 PM By Arthur Sweetser

Marketers need to step up to the challenges of Big Data to claim its rewards. Here

Careful Contacting Customers About New Concepts  Apr 22, 2008 2:08 AM By Arthur Sweetser

Admit it, it

Recapturing Lost Online Customers  Jan 22, 2007 10:30 PM By Arthur Sweetser

E-mail marketers are under constant pressure to cut through the noise and increase the performance of their campaigns. But when an online customer is unreachable because they changed their e-mail address, stopped reading e-mails or their messages are being filtered, a marketer

Unleashing the Potential of Transactional E-mail Messages  Jan 08, 2007 10:47 PM By Arthur Sweetser

Since the late nineties, marketers have been working hard to create more effective and efficient customer relationships through e-mail.

Today most are focused on optimizing their e-mail marketing efforts. But many don

Top 10 Tactics for Growing Your E-mail List  Jan 12, 2006 3:56 AM By Arthur Sweetser

E-mail drives nearly 25% of all e-commerce business, according to industry estimates. Put another way, one out of every four dollars spent in the e-commerce model is a direct result of e-mail marketing efforts. With returns like that, how can any marketer not make e-mail list strategy a top priority for 2006?

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