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MULTICHANNEL MERCHANT » ARCHIVES FOR ARTHUR SWEETSER
Marketers need to step up to the challenges of Big Data to claim its rewards. Here
Admit it, it
E-mail marketers are under constant pressure to cut through the noise and increase the performance of their campaigns. But when an online customer is unreachable because they changed their e-mail address, stopped reading e-mails or their messages are being filtered, a marketer
Since the late nineties, marketers have been working hard to create more effective and efficient customer relationships through e-mail.
Today most are focused on optimizing their e-mail marketing efforts. But many don
E-mail drives nearly 25% of all e-commerce business, according to industry estimates. Put another way, one out of every four dollars spent in the e-commerce model is a direct result of e-mail marketing efforts. With returns like that, how can any marketer not make e-mail list strategy a top priority for 2006?