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MULTICHANNEL MERCHANT » ARCHIVES FOR HERSCHELL GORDON LEWIS
Hard to believe. Printed catalogs are up to their eyeballs in competition…from the Web, from newcomers, from revitalized retailers, from discount malls.
As a pilgrim who has wandered for scores of years through the fertile valleys (and inhospitable hills) of both direct marketing and catalogs, I’ve come
For some years, I’ve screwed up my courage and followed the happy holidays with opinions-some civilized, some savage. This year, I’m nonplused because
Assuming your database is reasonably accurate, you also can assume that the people to whom you send your catalog-be it consumer or business-are getting
I’ll venture a dangerous opinion: Year after year, the copy in those catalogs chosen as Annual Catalog Award winners has been getting progressively more
As the catalog industry marches with increasing good health toward the 21st century, three separate creative trends are becoming noticeable. What makes