Post By Janice Smithers

5 Tips for Omnichannel Success  Feb 23, 2014 4:27 PM By Janice Smithers

Successfully growing your brand, leads and sales requires having deep understanding of the omnichannel customer journey, your ROI at the most granular level and your ability to be nimble enough to pull the levers that have the ability to move your organization forward.

It’s Not About Big Data – It’s About Smart Data  Jan 20, 2014 2:20 PM By Janice Smithers

Having access to more data does not assure you’ll have better insights to drive engagements and conversions in 2014. Here are a few suggestions for how you might want to leverage the data overload to help you drive your digital marketing strategy in the coming year.

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