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Post By JB Brokaw

Building and Leveraging a 360-degree View of Your Customer  Nov 30, 2014 7:22 AM By JB Brokaw

In order to bring someone back time and time again, marketers must craft meaningful and relevant experiences for the individual. So how can brands go about building loyalty for their businesses in 2015?

Unlocking the True Potential of Big Data  Aug 20, 2013 4:50 PM By JB Brokaw

Few banner ads are based on a retailer’s deep knowledge about specific customers. Here’s why applying CRM data to the digital channel can result in customer-centric merchandising programs, reflect inventory and supply chain realities, improve commerce conversion, maximize customer lifetime value and provide incremental lift.

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