Post By JB Brokaw

Unlocking the True Potential of Big Data  Aug 20, 2013 4:50 PM By JB Brokaw

Few banner ads are based on a retailer’s deep knowledge about specific customers. Here’s why applying CRM data to the digital channel can result in customer-centric merchandising programs, reflect inventory and supply chain realities, improve commerce conversion, maximize customer lifetime value and provide incremental lift.

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