Jeff Hassman
Jeff Hassman is Chief Marketing Officer at Excentus, a loyalty marketing and technology firm that designs, develops and implements loyalty programs for the retail, grocery, CPG and convenience retail sectors. As CMO, Jeff is responsible for driving consumer engagement with client loyalty programs and the Fuel Rewards® program powered by Excentus. He also oversees Business Intelligence, Product Strategy, Promotional Services, and the company’s CRM offerings—providing merchants with insights on end-to-end integrated loyalty solutions to generate higher levels of engagement with higher-value customers, all through a differentiated consumer experience.
The increasing competition in retail is forcing brands to reevaluate how they deliver value and stay relevant to consumers. Here is what retailers need to know to maintain customer loyalty.