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Keeping tabs on Internet ads  Mar 01, 2006 10:30 PM By Jerry Cerasale

Network advertising affords companies the opportunity to have their ads placed throughout the Web. The advantages of network advertising are many. Not

Promise privacy and security  Sep 01, 2005 9:30 PM By Jerry Cerasale

Because my wife is a teacher, September has always been back-to-school time in my household. It is a month of new beginnings and new challenges, a time

Into the Security Breach  May 01, 2005 9:30 PM By Jerry Cerasale

I probably won’t win any awards for originality when I tell you that identity theft is an enormous concern. The Federal Trade Commission (FTC) recently

FTC eyes list firms  Feb 01, 2005 10:30 PM By Jerry Cerasale

The FTC recently released three consent orders concerning three list managers that may have repercussions for all sharing of information for marketing

Revisiting Postal Reform  Sep 01, 2004 9:30 PM By Jerry Cerasale

I apologize for writing about postal reform again, but there have been many twists and reversals on the reform front, as well as many rumors spreading

Do Spammers Walk Among Us?  Jun 01, 2004 9:30 PM By Jerry Cerasale

You probably are saying to yourself, I don’t spam, so why read this column? Or I send e-mails only to my customers. Or I send e-mails only to customers

Environmental Affairs: Ecology and Economy  Mar 01, 2004 10:30 PM By Jerry Cerasale

Long before I came to work at the Direct Marketing Association, I learned the value of shopping at a distance. Who needs the traffic, the parking, the

Postal Service Reform: Why? And How?  Nov 01, 2003 10:30 PM By Jerry Cerasale

In July the President’s Commission on the U.S. Postal Service issued its recommendation that the agency be reformed, citing the potential loss of first

Catalog Legislation: The Use-Tax Man Cometh  Aug 01, 2003 9:30 PM By Jerry Cerasale

A tax issue aimed at catalogers and other at-distance marketers will soon become a central topic in Washington: use taxes. As has become habit, use taxes

Catalog Legislation: Greetings from Washington!  May 01, 2003 9:30 PM By Jerry Cerasale

Taxes, e-mail, privacy, postal issues, and telemarketing (inbound as well as outbound) there’s a lot of new and pending legislation on all of these topics

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