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Walmart’s ShippingPass will offer unlimited three-day delivery of eligible items purchased on Walmart’s website. Google’s buy button follows in the footsteps of Facebook and Twitter, which have both added similar functionality to enable purchases without navigating to a third-party site. Here’s how both Walmart and Google will put pressure on Amazon.
It’s easy to fall into the trap of gathering all kinds of data because you don’t want to miss an opportunity. In fact, there are really just a handful of data points to keep an eye on this holiday season.