Jim Tierney

Struggling J.C. Penney Loses President: “Nothing Short of a Disaster”

| Jim Tierney

Since struggling retailer J.C. Penney launched its new marketing/merchandising strategy on Feb. 1, matters have gone from bad to worse. Now that J.C. Penney President Michael R. Francis abruptly left the company on Monday after a mere eight months amid sinking sales and plummeting stock, what does the future hold for the 110-year-old company?

5 SMS Trends for Retailers

| Jim Tierney

Retailers are moving swiftly from implementation to integration, incorporating mobile programs into their larger CRM (Customer Relationship Management) initiatives. Here are five SMS trends for retailers to follow.