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MULTICHANNEL MERCHANT » ARCHIVES FOR JIM TIERNEY
Since struggling retailer J.C. Penney launched its new marketing/merchandising strategy on Feb. 1, matters have gone from bad to worse. Now that J.C. Penney President Michael R. Francis abruptly left the company on Monday after a mere eight months amid sinking sales and plummeting stock, what does the future hold for the 110-year-old company?
One month after launching two digital catalogs, intimate apparel merchant Bare Necessities has launched a new digital catalog for Chantelle, a French lingerie brand.
Midday on Mondays is the peak time for American consumers to shop online, according to May data compiled by Buy.com, Rakuten
Parcel consolidator Streamlite ceased all operations today after nearly seven years in business. On its website, the Atlanta-based company posted the message below.
Although direct mail response rates dropped nearly 25% in the past decade, mail campaigns still hold a significant edge over digital channels according to the Direct Marketing Association
Retailers are moving swiftly from implementation to integration, incorporating mobile programs into their larger CRM (Customer Relationship Management) initiatives. Here are five SMS trends for retailers to follow.
Multititle mailer Potpourri Group has purchased dog accessories merchant FetchDog
Improving returns represents the biggest opportunity for online retailers according to comScore