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Having His Say: Online vs. On-Demand Marketing Databases  Mar 07, 2005 8:15 PM By John Barth

No matter how you maintain your customer history, you certainly should have faster and smarter access to it.

Reports that once took six months to develop are routinely delivered in a month or less these days. As a result, marketing strategies have changed considerably as well. Marketers are much more targeted with their offers and the timing of them.

Today we use terms such as

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