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Five Steps for Social Media Success  May 04, 2009 6:48 PM By Lisa Wehr

So you followed all of the rules and established your brand presence on all of the biggest social media networks

Choosing the Right Social Media Networks  Apr 08, 2009 9:11 PM By Lisa Wehr

No longer dominated by tweens, social media is a viable channel to market to business and family decision makers. Before you begin, though, you must understand where your target audience resides online

Choosing the Right Social Media Networks  Apr 07, 2009 1:41 AM By Lisa Wehr

You as a merchant need to get involved in social media and optimize your entire online presence. But before you begin you must understand where your target audience resides online.

Useful Lessons in Website Usability  Feb 10, 2009 9:20 PM By Lisa Wehr

A recent survey conducted by Guidance and Synovate found that 36% of online shoppers ran into roadblocks while buying gifts. The roadblocks included factors such as slow load times, problems with or inability to check out, system crashes and more

Let’s Get Social: Lessons Learned from Coach  Dec 16, 2008 9:15 PM By Lisa Wehr

Luxury leather merchant Coach, among the first to board the social media bandwagon, started the

Social Media Marketing: A Warning Sign of Starbucks Trouble?  Nov 18, 2008 8:16 PM By Lisa Wehr

The high-flying coffee chain Starbucks has taken quite a tumble in 2008, thanks to the declining economy and growing competition from fast food giant McDonald

What Webkinz Can Teach You About Social Media Marketing  Nov 04, 2008 4:41 PM By Lisa Wehr

Google announced last December that Webkinz was second in its top-ten fastest rising search terms of 2007. Not bad for a children

A ‘Target’ for Social Media Marketing Backlash  Oct 06, 2008 8:24 PM By Lisa Wehr

In September 2007, it looked like Target had cracked the social media marketing code and was well on its way to a successful holiday shopping season

Let’s Get Social: Lessons Learned from the iPod Touch  Aug 28, 2008 9:41 PM By Lisa Wehr

On September 5, 2007, Apple launched their new iPod Touch. The launch appeared to be carefully planned out

Social Media Lessons Learned from Taryn Rose  Aug 21, 2008 9:41 PM By Lisa Wehr

Last fall, Taryn Rose

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