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BANKRUPTCIES: StyleSite files Chapter 11  Mar 01, 2000 10:30 PM By Mark Del Franco

Diplomat Direct Marketing bit off more than it could ultimately chew when it bought bankrupt women’s apparel cataloger Brownstone Studio in 1997, and

DIGITAL LEADERS  Mar 01, 2000 10:30 PM By Mark Del Franco

Big Toe Sports.com proves that even small companies can reap big benefits from going digitalAdvertisements for discounted products often proclaim that

SPIN-OFFS: Birth of a teen Venus  Mar 01, 2000 10:30 PM By Mark Del Franco

Venus Swimwear targets teens with new titleHoping to convert teenage girls into lifelong buyers, Jacksonville, FL-based swimsuit cataloger Venus Swimwear

Minors are major for Star Struck  Mar 01, 2000 10:30 PM By Mark Del Franco

There’s nothing minor about Bethel, CT-based Star Struck’s Minor League Baseball business.Thanks to the boom in Minor League Baseball attendance (a record

RETURN RATES: Good news about returns  Mar 01, 2000 10:30 PM By Mark Del Franco

Improved packing and quality control pay off for a number of mailersIt looks like mailers had a double dose of good cheer from holiday ’99. On top of

SYSTEMS SOFTWARE: Smooth implementations  Mar 01, 2000 10:30 PM By Mark Del Franco

Planning and testing can simplify system installationsInstalling a full-blown catalog management system or patching an existing system to integrate your

CONSUMER AND CATALOGER/RETAILER: Topsy-turvy third quarter  Feb 01, 2000 10:30 PM By Mark Del Franco

Previously profitable mailers see red; others return to the blackCall it a reversal of fortunes: During the third quarter of 1999, a number of the publicly

TECHNOLOGY: Smith & Hawken learns XML  Feb 01, 2000 10:30 PM By Mark Del Franco

With help from extensible markup language (XML), garden supplies cataloger/retailer Smith & Hawken has shaved up to four days from its drop-ship order

Support Plus foots a spin-off  Feb 01, 2000 10:30 PM By Mark Del Franco

`Get ‘em while they’re young” is the marketing philosophy that has driven countless companies over the years. It’s also the strategy behind the footwear

RECEIVING: Getting the goods in faster  Feb 01, 2000 10:30 PM By Mark Del Franco

Advanced notice and planning can streamline the receiving processCatalogers constantly trying to deliver packages faster to customers often give short

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