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RETURN RATES: Good news about returns  Mar 01, 2000 10:30 PM By Mark Del Franco

Improved packing and quality control pay off for a number of mailersIt looks like mailers had a double dose of good cheer from holiday ’99. On top of

REDESIGNS: Hormel `spices up’ its Spam  Mar 01, 2000 10:30 PM By Mark Del Franco

Gifts book features new editorial and productsAustin, MN-based Hormel Foods wants to remind consumers that Spam isn’t just a term for unsolicited e-mail.

MERGERS AND ACQUISITIONS: Bargain investments  Mar 01, 2000 10:30 PM By Mark Del Franco

Private equity firms buying into b-to-b catalogs account for top dealsEveryone likes a bargain – including private equity investment firms. And that explains

BANKRUPTCIES: StyleSite files Chapter 11  Mar 01, 2000 10:30 PM By Mark Del Franco

Diplomat Direct Marketing bit off more than it could ultimately chew when it bought bankrupt women’s apparel cataloger Brownstone Studio in 1997, and

MULTICULTURAL MARKETING: Fingerhut’s Hispanic push  Mar 01, 2000 10:30 PM By Mark Del Franco

Cataloger invests in Hispanic mailer Empire Direct to expand in marketWhen general merchandiser Fingerhut Cos. began targeting the largely ignored Hispanic

CONSUMER AND CATALOGER/RETAILER: Topsy-turvy third quarter  Feb 01, 2000 10:30 PM By Mark Del Franco

Previously profitable mailers see red; others return to the blackCall it a reversal of fortunes: During the third quarter of 1999, a number of the publicly

Support Plus foots a spin-off  Feb 01, 2000 10:30 PM By Mark Del Franco

`Get ‘em while they’re young” is the marketing philosophy that has driven countless companies over the years. It’s also the strategy behind the footwear

TECHNOLOGY: Smith & Hawken learns XML  Feb 01, 2000 10:30 PM By Mark Del Franco

With help from extensible markup language (XML), garden supplies cataloger/retailer Smith & Hawken has shaved up to four days from its drop-ship order

RECEIVING: Getting the goods in faster  Feb 01, 2000 10:30 PM By Mark Del Franco

Advanced notice and planning can streamline the receiving processCatalogers constantly trying to deliver packages faster to customers often give short

ONLINE MARKETING: BATTLE FOR E-DOMINION  Jan 01, 2000 10:30 PM By Mark Del Franco

Diverse arsenal helps catalogers take on the `dot-coms’When e-commerce began heating up five years ago, many pundits felt catalogers had the edge over

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