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MULTICHANNEL MERCHANT » ARCHIVES FOR RICK BROUGH
There is great advice out there about the how-to of data mining. But there is precious little about the why-do. Just what can mailers do to improve their strategic grasp?
Why Post-Purchase Marketing Is So Important
by Greg Zakowicz
Posted 4 days ago
Are Your Customer-Facing Systems and People Meeting Expectations?
by Curt Barry
Will Macy's On Call Satisfy In Store Shoppers?
by Tim Parry