Shannon Oberndorf

Europe jumps online

| Shannon Oberndorf

Most U.S.-based online catalogers target the U.S. market exclusively-displaying copy only in English, pricing only in U.S. dollars, and shipping only

Next up for J. Jill: retail

| Shannon Oberndorf

Having grown sales nearly 158% in three years, from $85 million in 1996 to $219 million in 1998, women’s apparel cataloger DM Management is ready to conquer

Opting in to offers

| Shannon Oberndorf

Many catalogers have determined that while banner ads and traditional advertising can help drive users to their Websites for an initial visit, they don’t

Coldwater Cools Off

| Shannon Oberndorf

For three years, apparel and gifts cataloger Coldwater Creek was hot. Sales grew an average of 60% a year, from $76 million in 1995 to $247 million for

New CEO for NM Direct

| Shannon Oberndorf

There’s a new pilot at the helm of NM Direct, the $284 million catalog division of luxury goods retailer Neiman Marcus Group. On April 1, Sharen Jester

Tariff troubles

| Shannon Oberndorf

What do cut flowers, cashmere, and candles have in common? All of them could cost catalogers a lot more to import from Europe.In March, the U.S. government

J. CREW QUITS ON CW

| Shannon Oberndorf

A last-minute buyer saved J. Peterman from shutting its catalog doors for good, but Clifford & Wills (CW) wasn’t so lucky. Having put CW up for sale nearly

Color me accurate

| Shannon Oberndorf

According to a 1998 study from research firm Cyber Dialogue, 76% of frequent Web surfers felt that “seeing exact color of the product you’re shopping

Mattel’s new game

| Shannon Oberndorf

Spurred by declining retail toy sales and the growth of e-commerce, 4.78 billion toy manufacturer Mattel has aggressively entered the direct marketing