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Post By Steve Wellen

What Retailers Need to Know about Big Data  Dec 08, 2014 1:19 PM By Steve Wellen

The “big data” hype rages on, especially for retailers anticipating the holiday shopping season. There are five things retailers need to know about big data.

3 Strategies to Convert More Mobile Traffic  Sep 16, 2014 11:21 AM By Steve Wellen

Smartphones and tablets are the ultimate business tools, the coolest technologies and the biggest distractions any of us have ever seen.

Why Geofencing Is a Bust, and How to Drive Real Value from it  Aug 05, 2014 10:27 AM By Steve Wellen

With a steady 10-year barrage of new social media platforms offering another, and another, and another way to engage with consumers, we’re shrugging our shoulders and throwing geofencing on top of an ever-growing pile of channels. How great brands are breaking the cycle.

Millennials’ Behavior Is Good, Bad and Ugly for Retail  May 14, 2014 7:43 AM By Steve Wellen

At the core of the retail evolution, we have millennials and their peculiar, online, mobile shopping habits. They are forcing retailers to pivot—but whether millennials are good, bad or ugly for your business just might come down to how you choose to respond.

How Contact Centers Can Recapture Revenue Through Better Reporting  Mar 09, 2014 3:27 PM By Steve Wellen

Every day, more contact centers are providing more of what consumers need: real, valuable service. And that means more revenue. But that’s still the exception to the rule. Here’s a quick look at what is holding contact centers back, and how they can forge a better way forward.

Do You Have Real-Time Insight into These 3 Critical Areas?  Nov 12, 2013 6:19 PM By Steve Wellen

Trend reports can’t tell individual retailers how much seasonal staff to hire, how to schedule a promotional calendar, how much server capacity to have available, or if a brick-and-mortar location is overstaffed and underperforming. Retailers need real-time data to make the most of shoppers’ favorite time of year. Here are three areas on which to focus.

4 Ways a Retail Dashboard Makes Data More Valuable  Sep 10, 2013 10:41 AM By Steve Wellen

Most marketers rely on data to do their job well. However, most either don’t have access to the right data, or can’t make sense of it. Here are four ways a dashboard can bridge the chasm between the data you have and the insights you need.

Ron Johnson Saga Showed Why Data Still Matters  May 15, 2013 1:44 AM By Steve Wellen

Making business decisions that are based on gut-instinct rather than data is like trying to pick stocks based on how you like a shirt you bought at a some store back in February.

3 Retail Trends You Have to Know in 2013  Mar 27, 2013 6:07 PM By Steve Wellen

Here we take a look at three trends retailers should be aware of, along with the key takeaways to help them keep their heads above water.

3 Crosschannel Trends You Have to Know in 2013  Mar 22, 2013 3:56 PM By Steve Wellen

Five short years ago, brick-and-mortar stores were pumping away quite solidly. Sure, they were feeling some of the changes that ecommerce and a little mobile shopping brought on, but it was hardly the explosion that we are seeing today. Here we take a look at three trends retailers should be aware of, along with the […]

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