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During a legislative update for members of the Direct Marketing Association’s Lists and Database Council earlier this month in New York, senior vice president of government affairs Jerry Cerasale said that the Can-Spam Act of 2003 should preempt commercial “do not e-mail” laws that are popping up in several states.
Neural network models have been around since the 1940s, but most marketers still find them a bit of a mystery. The term can be sexy and threatening at the same time, but marketers still need to know when
With four separate national data security breach notification bills being drafted in Washington, Direct Marketing Association senior vice president of government affairs Jerry Cerasale says the odds are “much higher” that one of them will pass by the end of the year.
Before the Welcome Wagon arrives at a new homeowner’s door, the refinancing offers are already in their mailboxes. For that matter, so are the credit-card
Richard Gingras says he suddenly knows what it feels like to be a politician or a celebrity. The cofounder/CEO of Goodmail Systems says he’s only trying
W.W. Grainger is growing again. The Lab Safety Supply subsidiary of the maintenance, repair, and operation supplies giant announced on Jan. 31 that it
The first bunch of baby boomers are turning 60 this year, and they don’t want to have to wear shoes like their grandmothers’ in order to be comfortable. With that in mind, Benchmark Brands is launching WalkSmart
Borders launched a loyalty rewards program Feb. 21 for its Borders and Waldenbooks brick-and-mortar customers, but an agreement with online partner Amazon.com will keep it from becoming a multichannel program.
Epsilon, a business unit of Alliance Data Systems Corp., reached an agreement on Feb. 14 to acquire DoubleClick’s Email Solutions operating unit for approximately $90 million. The transaction is expected to close before the end of the first quarter 2006.
From acorns mighty oaks grow