Post By Tim Parry

Five Trends to Drive Direct Marketing  Mar 13, 2006 9:12 PM By Tim Parry

Neural network models have been around since the 1940s, but most marketers still find them a bit of a mystery. The term can be sexy and threatening at the same time, but marketers still need to know when

Data Security Breach Notification Bill Likely to Pass  Mar 06, 2006 8:53 PM By Tim Parry

With four separate national data security breach notification bills being drafted in Washington, Direct Marketing Association senior vice president of government affairs Jerry Cerasale says the odds are “much higher” that one of them will pass by the end of the year.

Pulling the trigger  Mar 01, 2006 10:30 PM By Tim Parry

Before the Welcome Wagon arrives at a new homeowner’s door, the refinancing offers are already in their mailboxes. For that matter, so are the credit-card

The goods on Goodmail  Mar 01, 2006 10:30 PM By Tim Parry

Richard Gingras says he suddenly knows what it feels like to be a politician or a celebrity. The cofounder/CEO of Goodmail Systems says he’s only trying

Lab Safety Supply buys Rand  Mar 01, 2006 10:30 PM By Tim Parry

W.W. Grainger is growing again. The Lab Safety Supply subsidiary of the maintenance, repair, and operation supplies giant announced on Jan. 31 that it

Benchmark Brands Steps Out with New Title  Mar 01, 2006 2:33 AM By Tim Parry

The first bunch of baby boomers are turning 60 this year, and they don’t want to have to wear shoes like their grandmothers’ in order to be comfortable. With that in mind, Benchmark Brands is launching WalkSmart

Borders Launches Loyalty Program for Brick-and-Mortar Customers  Feb 23, 2006 4:18 AM By Tim Parry

Borders launched a loyalty rewards program Feb. 21 for its Borders and Waldenbooks brick-and-mortar customers, but an agreement with online partner Amazon.com will keep it from becoming a multichannel program.

Epsilon Acquires DoubleClick’s E-Mail Division  Feb 21, 2006 12:14 AM By Tim Parry

Epsilon, a business unit of Alliance Data Systems Corp., reached an agreement on Feb. 14 to acquire DoubleClick’s Email Solutions operating unit for approximately $90 million. The transaction is expected to close before the end of the first quarter 2006.

Acorn Media Grows a Branch  Feb 16, 2006 6:06 AM By Tim Parry

From acorns mighty oaks grow

Business Objects Acquires Firstlogic  Feb 13, 2006 9:08 PM By Tim Parry

Business intelligence solution provider Business Objects agreed to acquire privately held data-quality software and services provider Firstlogic on Feb. 8. Business Objects will pay approximately $69 million in an all-cash transaction.

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