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Home improvement retailer Lowe’s has mailed its first-ever catalog. The Mooresville, NC-based company is using the book to help introduce its Home Accents line
Cataloger/retailer Brookstone has launched a cross-channel loyalty program that will be offered to customers by invite only.
A week after list firm Rubin Response Services was purchased by Omaha-based conglomerate infoUSA and folded into its Walter Karl subsidiary, it was business as usual for the newly-purchased firm.
Jewelry cataloger/retailer Ross-Simons has launched a Website that it hopes will be a direct challenge to online diamond sellers Blue Nile and Diamonds.com.
InfoUSA bought another list firm on Nov. 10: Schaumburg, IL-based Rubin Response Services.
Then: Terry SportSkorts debuted as a test spin-off of the Terry Precision Cycling catalog in January 2001. About 105,000 copies of the 24-page book mailed.
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The Home Depot has dropped two high-end catalogs that it had launched just one year ago. But the big-box retailer has no plans to exit the direct-to-consumer home market.
Merrimack, NH-based gifts and gadgets merchandiser Brookstone says it will save “seven figures” a year by turning to the co-ops in lieu of traditional list brokers and managers.
by Curt Barry
Posted 7 hours ago
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