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New York–The National Retail Federation (NRF) said the retail industry saw better-than-expected sales for both the year 2005 and the 2005 holiday season. But it sees a slowdown for retail in 2006.
New York–The gravestone on the fourth slide of Forrester Research vice president Carrie Johnson’s presentation at the National Retail Federation’s annual convention Monday was the proverbial picture that said 1,000 words. Online Retailing, it declared, is dead. Long live Multichannel Retailing.
A lot has changed in the marketing industry since Leon Henry started his business in 1956, especially the acceptance of insert media as a form of marketing. But 50 years on, Henry, founder/president of the Hartsdale, NY-based list firm that bears his name, says he doesn’t know the tactic’s future.
Recency/frequency/monetary value (RFM) models, a building block of direct marketing, work because shoppers who have bought recently or frequently are more likely than others to buy again in the near future. At least two industry experts believe you can use data about newly issued credit cards for the same reason.
Online retailers need to view returns as a key component of consumer marketing rather than as an annoying disturbance in the supply chain.
Online sales during the holiday rose nearly 25%, according to estimates, but consumer satisfaction hasn
Consolidated Freightways Corp. (CF) told employees in various telephone communications yesterday that it would discontinue operations effective immediately.