Post By Tim Parry

Hasbro gets in the consumer catalog game  May 01, 2006 9:30 PM By Tim Parry

Hasbro, the 83-year-old manufacturer of toys and games ranging from Scrabble to Nerf Hoops, dropped its first direct-to-consumer print catalog in late

[Your name here]  May 01, 2006 9:30 PM By Tim Parry

On the front end, personalizing products is a great idea that can give you a distinctive edge over your competitors. On the back end, however, offering

The book closes on A Common Reader  May 01, 2006 9:30 PM By Tim Parry

What killed A Common Reader? Was it simply management issues? Or can the death be pinned on category killer The sudden January shutdown of

Case Study: Marketsmith Helps Tumi Determine Core Customer  May 01, 2006 9:30 PM By Tim Parry

To determine your core customers, make a point of consolidating your consumer information from multiple sources into one database, advised Marketsmith president/CEO Monica Smith during a session at last week

Truth, Justice, and the American tween  May 01, 2006 9:30 PM By Tim Parry

Apparel retail chain Justice, which caters to preteen girls, is launching a print catalog scheduled to mail in late July, just in time for the back-to-school

Live from DM Co-op: DMA’s Greco on the New “Three R’s”  Apr 30, 2006 12:48 AM By Tim Parry

White Plains, NY–Technology has given direct marketers more ways of getting their messages to the masses than ever before, but consumers also have more ways to turn off those lines of communication, Direct Marketing Association president John Greco said in his April 27 keynote speech

Reader’s Digest American Made: Not for Patriots Only  Apr 26, 2006 6:03 PM By Tim Parry

Every now and then, a catalog marketer will try to buck the conventional wisdom

Positive Thinking Will Restore Trust in the Direct Marketing Industry  Apr 24, 2006 9:41 PM By Tim Parry

Trust within the direct marketing industry will be restored once those within the industry treat it with a more positive focus: That was the message behind Susan McNamara

Think Like a Consumer to Protect the List Industry  Apr 17, 2006 8:48 PM By Tim Parry

Chicca D’Agostino, president of Hackensack, NJ-based list management firm Focus USA, says that list owners and professionals need to be more cautious before accepting work from direct marketers. In addition to helping direct marketers find the right people to send offers to, list brokers and managers should also look out for signs of trouble.

Process, Procedures, and Compliance: A Five-Step Program  Apr 08, 2006 1:20 AM By Tim Parry

To help list owners, renters, brokers, and managers avoid running foul of the Federal Trade, Stacey Girt, senior vice president at Newtown, PA-based services provider MKTG Services, offered a five-step program designed to promote proper process, procedures and compliance.

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