Macy’s Making an Impact with Cause Marketing
Macy’s may be seeing a lull in 2009 sales figures, but the general merchant does believe its cause marketing efforts are helping to make a difference for nonprofit organizations.
Tim Parry
Video Revolution Catching On
Consumers are flocking to sites like YouTube and Hulu to watch videos: Comscore says there are now 9 billion videos on the Internet, and the Interactive Advertising Bureau says that in 2010, 50% of the U.S. population will watch videos online. And that behavior has made the use of video in e-commerce that much more popular.
Live From Shop.org: Best Buy Learns How to Handle Facebook Cranks
Best Buy launched its official Facebook page in July, and has experienced tremendous growth on the social media site, with more than 800,000 fans to date.
Coldwater Creek’s Pence Back As CEO
Dennis Pence has replaced Daniel Griesemer as president/CEO of women’s apparel and accessories seller Coldwater Creek, the company announced today.
Toys ‘R’ Us Adds KB Toys to its URL Empire
Looking for KB Toys online? You’ll be directed to Toys.com, which is owned by mega merchant Toys ‘R’ Us.
Home Depot to embrace e-commerce
The Home Depot Plans to Make its E-commerce Site part of a multichannel retail machine, according to Michael Cooper, the home improvement merchant’s vice
Weak Outlook for Apparel Names
The Mixed-Gender Apparel Category Lost About 200,000 Names in the second quarter of 2009, according to New York-based list brokerage services firm ParadsyzMatera.