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Post By Tim Parry

J.C. Penney Launches American Living  Feb 11, 2008 10:45 PM By Tim Parry

A year after announcing it would partner with Polo Ralph Lauren in a private label deal, J.C. Penney is unveiling the lifestyle brand, American Living.

DM Layoffs Continue, Hiring Outlook Grim  Feb 02, 2008 7:34 AM By Tim Parry

Executive recruiter Jerry Bernhart expected to see a rash of direct marketing industry layoffs and hiring freezes this quarter.

ATD-American Acquires Adirondack Direct  Feb 02, 2008 1:34 AM By Tim Parry

ATD-American, a direct merchant of business and institutional furniture and equipment, announced Jan. 31 that it has acquired a similar business-to-business cataloger, Adirondack Direct, for an undisclosed sum.

Borders to run its own site  Feb 01, 2008 10:30 PM By Tim Parry

Borders is breaking away from online giant Amazon.com. During a session at National Retail Federation’s annual conference last month, Borders vice president

CHIMPFEET steps up holiday sales 47% without catalogs  Feb 01, 2008 10:30 PM By Tim Parry

No catalog, no problem. Pet-themed products merchant Chimpfeet didn’t mail a holiday catalog this year, yet its revenue was up 47% in November and December.

Now or Never  Feb 01, 2008 10:30 PM By Tim Parry

It’s time to fess up to your dirty little secret that you don’t calculate lifetime value. Embarrassing, isn’t it? But you’re not alone. Some merchants

November catalog mailings up 2%  Feb 01, 2008 10:30 PM By Tim Parry

The momentum of more catalog mailings in October continued in November. Catalog Tracker logged in 580 catalogs in November, up 2% over the 569 the service

Multichannel Merchants Need to Be More Social  Jan 31, 2008 4:24 AM By Tim Parry

Are you sitting on the sidelines of the social media scene?

Gupta Takes Another Chance at Super Bowl Ads  Jan 28, 2008 6:57 PM By Tim Parry

InfoUSA chairman Vin Gupta said the Super Bowl experience was a good one for his SalesGenie.com division. So good that he will again invest the reported $2.6 million for another 30-second spot on Feb. 3.

Potential Data Breech for J.C. Penney  Jan 23, 2008 11:27 PM By Tim Parry

Credit card holders of general merchant J.C. Penney Co. are among the 650,000 customers whose personal information may have been compromised because of a lost back-up computer tape.

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