5 Advanced Tactics to Grow Your Amazon Business

Getting up and running on Amazon is a necessity if you want to be a viable player in the booming ecommerce space. With more than 200 million products in all kinds of categories, and a Prime subscription that guarantees order deliveries in two days or less — Amazon has set the bar high for what’s expected in e-commerce.

When comparing online marketplaces, more than 70% of U.S. respondents to the ChannelAdvisor 2015 Online Retail Survey said Amazon generates the greatest sales volume for their products. However, Amazon’s massive popularity means more than 2 million other retailers worldwide also have an established presence on the site, and they’re all competing for a share of the consumer’s wallet.

How can you stand out from the crowd?

In order to capitalize on the massive opportunity that Amazon offers, you need to implement expert strategies to increase your visibility on Amazon.

In a webinar with Multichannel Merchant on Wednesday, September 16, ChannelAdvisor’s Marketplaces Product Manager Gina DeFrank and Marketplaces Services Team Lead John Bryan will take this subject to the next level and discuss the top five tactics that retailers must execute to amplify their presence on Amazon, including:

  • Using Sponsored Products to increase your product exposure
  • Implementing Fulfillment by Amazon (FBA) to enhance your shipping strategy
  • Developing a sound pricing strategy to stay competitive
  • Selling internationally via Amazon’s international sites
  • Owning your branding with Brand Registry

To learn how to attract customers to your Amazon product listings, take advantage of Amazon’s specialized programs and keep your Amazon data clean and rich, register for the webinar by visiting http://bit.ly/MCMAmazonWebinar.

John Bryan is Marketplace Services Team Lead for ChannelAdvisor

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