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Marketplaces ARCHIVE

Value in an Inventory of One  Mar 10, 2006 7:38 PM By Brian Quinton

As it has done in most areas of our lives, the Web is having an impact on the way we look for everything from rental apartments and used couches to snowshoes and those weird hairless cats.

Minding our business  Mar 01, 2006 10:30 PM By MCM staff

The key issues for business-to-business merchants tend to differ from those of business-to-consumer marketers, and they don’t always receive the attention

Live from NRF: Marketers Not in Sync with Customers’ Needs  Jan 12, 2004 10:30 PM By Paul Miller

New York–A recent survey by consulting firm Kurt Salmon showed that 70% of consumers felt they are not retailers’ top priority. At the same time, 47%

This Wizard Isn’t Named Harry  Aug 01, 2003 9:30 PM By Jeff Morris

ANYONE FAMILIAR WITH a certain (rather popular) series of books will recall the magical map that figures prominently in several of them. It shows not

The New Middle Ages  Jun 01, 2002 9:30 PM By MCM staff

Three middle-aged women with dry skin, expanding waistlines, and the desire for comfortable, attractive exercise wear figured out six years ago what many

Catalog Copy: You Know What You Mean Do They?  Jun 01, 2002 9:30 PM By Herschell Gordon Lewis

I’m looking at an upscale catalog. Here’s a wine cooler. The heading: Our Exclusive Compact Cellar Now in 2 styles Okay, we pay no attention to instead

Lackluster predictions at Paper Week  Mar 11, 2002 10:30 PM By Shayn Ferriolo

New York–At the 125th Annual Paper Week, hosted by the American Forest & Paper Association, paper predictions ranged from no growth to modest growth

FYI: Cash Flow  Jul 01, 2001 9:30 PM By MCM staff

 

Catalog Copy: Does Your Guarantee Actually Guarantee? And Should It?  Mar 15, 2001 10:30 PM By Herschell Gordon Lewis

I’m indebted to Kristin Anderson of Magellan’s for this month’s subject. Too often, catalogers take either a Pollyanna point of view or a sour one toward

Using Web-Customer Data  Jan 01, 2001 10:30 PM By Paul Miller

Customer data captured online can range from `basic registration information’ to details about navigation paths and the most-visited pagesSurgical Supply






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