Data & Analytics ARCHIVE

People News  Nov 01, 2003 10:30 PM By MCM staff

Charlottesville, VA-based consumer electronics cataloger Crutchfield Corp. appointed Rick Souder executive vice president, merchandising. Souder was previously

Lists and Prospecting: Norm Thompson Reaps $700,000 in Insert Revenue  Nov 01, 2003 10:30 PM By Paul Miller

Package and catalog inserts have become a growing income stream for multititle mailer Norm Thompson Outfitters. For the fiscal year ended in July, the

Testing, Testing 1,2,3  Nov 01, 2003 10:30 PM By MCM staff

Did you know that testing elements of your catalog creative, offers, promotions, segments, timing, covers is the most cost-effective way to improve sales

Privacy Gaffe Costs Victoria’s Secret $50,000  Oct 21, 2003 9:30 PM By Paul Miller


People News  Oct 01, 2003 9:30 PM By MCM staff

New Albany, OH-based cataloger/retailer Too, which sells apparel for girls ages 7-14, appointed Toby Jackson vice president/merchandise manager. Jackson

Lists and Prospecting: New Look at Old Names Aids Abbey Press  Oct 01, 2003 9:30 PM By Paul Miller

Religious gifts cataloger Abbey Press used to rely on recency/frequency/monetary value (RFM) analysis to determine which house file names to mail to.

Postal Commission Submits Recommendations  Sep 01, 2003 9:30 PM By Paul Miller

On July 31, the President’s Commission on the U.S. Postal Service submitted to President Bush its recommendations for postal reform. The recommendations

People News  Sep 01, 2003 9:30 PM By MCM staff

Warren, PA-based apparel and home products cataloger Blair Corp. appointed Cynthia Fields to its board of directors. Fields, currently president of catalog/retail

People News  Aug 01, 2003 9:30 PM By MCM staff

Portland, ME-based pet supply manufacturer/marketer Planet Dog appointed Luke Pfeifle national account manager. Pfeifle was previously vice president

The CATALOG AGE 100: Bigger and Better  Aug 01, 2003 9:30 PM By Sherry Chiger

If the Catalog Age 100 is any indication, the economy may be on the road to recovery albeit slowly. Sixty of the companies on this year’s list

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