Digital Catalogs - The Engagement Magnet
Are you in the catalog business? Then you don’t need to be told about rising postage costs and online clutter. But you can get around these problems by sending digital catalogs. This hybrid technology can save you money while expanding your online reach....
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Personalized User-Generated Content: The Next Step in Lifting Sales Across Channels
Social media represents a sea change in our culture -- it is altering how people connect, communicate, and most importantly for brands, how people buy. Forrester Research says 71 percent of online shoppers seek out product reviews written by other customers before they buy. Being smart about how you leverage user-generated content on your Web site can be key to increasing sales conversions -- in both online and offline channels....
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Strategies for Satisfying the Spoiled Consumer with Cross Channel Execution
You sell in multiple channels. That's good. But, can your customers navigate seamlessly across every channel that bears your brand? Can your customers start an order on one channel and complete it on another? Research shows that almost 60% of shoppers want this flexibility. By 2012, these kinds of cross-channel transactions will account for 38% of all retail sales, according to Forrester. Our speakers will review exclusive research showing which cross-channel capabilities top retailers currently have or intend to roll out in the next 12 months. And they'll tell you how you can catch up....
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Getting Your Share: A Plan for Building Loyalty and Revenue
Do you really know: What your best customers do when they're not buying from you? Which online browsers are most likely to become offline customers? Which of your customers have the most purchasing power? The answers are less elusive than you may think. By attending this informative Webinar, you'll be armed with three simple steps you can take immediately to increase share of wallet and recession-proof your revenue stream....
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Danger Zone: Enterprise Systems and How to Implement Them
Want to derail your career? It's easy to do when you install enterprise-wide software. These upgrades cost money. But 62% fall behind schedule and 49% exceed budget. Worse, 25% are canceled before completion. Change is hard to manage when it affects the whole business. But you can be the leader who makes it work. Want to find out how? Check out a May 29 Webinar presented by Multichannel Merchant and Sigma Micro...
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The Endless Aisle: How to Create a Seamless Online Experience
It's one thing to get people to your Web site. It's another to get them to buy. And too few merchants know how, judging by stagnant industry conversion rates. But some firms are providing a seamless online shopping experience. And they are reaping the benefits-of increased sales and lower shopping cart abandonment rates. The secrets of how to do this will be explored in a Webinar sponsored by Sterling....
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Strategies for Optimizing Search-Driven Revenue
There is no question that search drives revenue: it brings customers to your site, it connects customers to products, and it can be used to trigger relevant offers on your site. Making the most of your search opportunity isn’t simple: you have SEO, paid search, paid inclusion, advertising, site search, and site merchandising. All seem to have different paradigms, tools, reporting and lingo, and making trade-offs can be a challenge. But there are steps you can take to optimize your customers’ search experience, and reap increased and more profitable revenue as a result....
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Integrate Your Online and Offline Initiatives with Email Marketing
Join Campaigner and MultiChannel Merchant for an in-depth look into email’s many roles. Discover how companies are using email to tie website, direct mail, in-store, and other marketing initiatives together. No matter how you get their attention, you need to keep it. Email provides a cost effective and time efficient way to communicate and see measurable results....
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Challenges & Solutions for Catalogers in the Digital Age
Changes in how consumers respond, research and buy products are having profound effect on traditional ways of doing business. Truly understanding the multi-channel world with search playing a larger and larger role in consumers' purchase decisions, and the major shift in how consumers order, is job one. There is good news however - now, more than ever, catalog mailers can acquire customers in new ways to replace dwindling postal lists. Join the experts from SendTec, Oriental Trading Co., and Marketsmith as they discuss all these issues and provide executable solutions for your business. ...
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The Back-End of Front-End Commerce: Satisfying The New Spoiled Consumer
Slow orders and fulfillment errors provide major barriers to purchasing online. Recent results from a survey conducted by Sterling Commerce and Deloitte, show that consumers increasingly expect a higher level of sophistication in technology and choice when shopping, and they expect to experience seamless communication across a variety of channels.
In terms of importance to online shoppers, the survey shows that, 76% of respondents rate "notification of any delays in filling or shipping the order" as very important, 74% feel the same way about receiving a "notification that the order has been shipped," and 71% believe that "notification that the order has been received and can be filled" is also very important to their shopping experience online.
With the latest survey findings, Retail Systems Research Analyst Nikki Baird and Jim Bengier, Sterling Commerce, will discuss the latest best practices; how to integrate the systems together; and instruct how and why marketers need to be vigilant about the Web part of their business when it comes to fulfillment. Just ask your customers....
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Get Serious about your Multi-Channel Strategy: How to Leverage your e-Commerce Platform Across Channels
Your contact center is not separate from your web business. Coordination of your online and contact center activities is the key to keeping customers satisfied and encouraging them to spend more. And new technologies are making it possible to apply the same merchandising, up-sell and segmentation strategies you apply to web sales to call center encounters.
Join ATG, Forrester Research and merchandising leader American Eagle Outfitter as we discuss how to turn your contact center into a sales center while meeting your customer needs for relevant, personalized interactions across a variety of platforms....
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Get Your Online Customers to Check Out Instead of Opt Out
In the online world, shipping has a much bigger impact on purchasing than many ever imagined. Recent research conducted by comScore reveals that in today's online marketplace, shipping options and costs are major factors in determining whether shoppers will make a purchase...or leave their cart before checkout.
Join Multichannel Merchant and sponsor U.S. Postal Service to learn:
Importance of offering online shoppers more choices of delivery companies
Influence shipping options has on sales
Benefit of an easy return policy
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Oct. 3 Webinar: Avoiding the Death Spiral: Optimize Your Prospecting
When times are tough, especially following a huge postal rate increase, you may be tempted to cut back on prospecting or stop mailing catalogs altogether. But analysis shows that this strategy often makes a bad situation worse, resulting in what we call the Death Spiral: Cuts in circulations to save margin for short term gains may be overshadowed by long-term catastrophic losses. But you can avoid the Death Spiral by calculating the near-term and long-term value of your customers. This helps you understand their true path to purchase so that you can develop the best multichannel contact strategy....
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The Key To Boosting Your eBusiness
What are the key drivers of Top Line Revenue for leading online retailers? Is it Free Shipping? Rich Media? Guided Search and Navigation? What about the Checkout itself?
With so many strategies being employed to boost online conversions these days, retailers often forget about the importance of giving the consumer options and security during checkout. With the latest checkout and alternative payment options gaining popularity, it is important for retailers and consumer manufacturers to understand how they can use these tools to address ever-present eCommerce challenges such as conversion and shopping cart abandonment rates.
Join a panel of industry experts that includes Forrester Research Analyst Sucharita Mulpuru as well as executives from eCommerce platform provider Truition and PayPal as they discuss the expanding marketplace for alternative payments in the world of consumer eCommerce....
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