International ARCHIVE

A super service story  Apr 01, 1999 10:30 PM By MCM staff

Imagine paddling down the mighty Colorado River, four days into an 18-day rafting trip, when suddenly the inner tube on the raft holding your provisions

Surviving and thriving in Japan today  Mar 01, 1999 10:30 PM By Cynthia Miyashita

By several accounts, it appears that the glory days of cataloging in Japan have all but disappeared. Many of the U.S. catalogers that raked in the yen

A present from Asia  Dec 01, 1998 10:30 PM By Shannon Oberndorf

At least one good thing has come from the Asian economic crisis: Paper prices have gone down. List prices of coated groundwood, for instance, dropped

A Y2K FIX crisis?  Dec 01, 1998 10:30 PM By Mark Del Franco

If your catalog’s computer system is not yet Y2K-compliant, you may have missed the deadline. With little more than 12 months remaining before the year

After the marriage: moving in  Dec 01, 1998 10:30 PM By Mark Del Franco

As in other industries, consolidations and mergers are sweeping through the catalog business. But only after the courtship, when it’s time to integrate

Adapting to foreign list hygiene  Nov 01, 1998 10:30 PM By MCM staff

Many catalogers hope to go global, but that goal requires keeping on top of local legal restrictions, mailing regulations, and merge/purge rules. These

A simpler life ahead?  Jun 01, 1998 9:30 PM By Sophia Burke

If you don’t understand what consumers want now, wait until 2001, when three seemingly contradictory themes will drive consumer spending: spirituality,






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