| By: MarketLive Length: 17 pages Type: White Paper
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2015 Commerce Trends Overview: Making Unified Total Commerce a Reality
Rather than designing experiences by device, browser or social network, merchants should approach shopping tasks from the consumers’ point of view of the brand as a single entity, and strive to understand at what points different research tools come into play and what spurs purchase decisions, whether in-store or browsing a tablet. In order to keep up with consumer’s expectations, merchants must take a new approach: Unified Total Commerce.
