Analytics ARCHIVE

Call it E-RFM  Aug 01, 2007 9:30 PM By Ken Magill

Recent developments in e-mail marketing are creating new possibilities for an old set of catalog metrics: recency, frequency and monetary value. Here’s

I don’t know, you tell me  Aug 01, 2007 9:30 PM By Tim Parry

When Steve August joined Brookstone in 2001 as its vice president of customer marketing, source allocation meant matching a purchase back to a specific

Cracking the Multichannel Code: Analysis Across Channels  Jun 01, 2007 9:30 PM By Steve Trollinger

It’s one of the great mysteries of modern multichannel marketing: Where are the customers and orders really coming from? If we as multichannel merchants

Counterpoint: Why Service Level Isn’t an Ideal Metric  Apr 01, 2007 9:30 PM By Brian Galvin

Contact centers are data-rich environments, with detailed information available from a multitude of systems on every minute step of each interaction’s

Resource Guide: Business Intelligence Solutions  Apr 01, 2007 9:30 PM By MCM staff

To gain a better understanding of the true performance of their sales and operations, more merchants are implementing business intelligence (BI) solutions.

Multichannel Service Improves–or Does It?  Mar 01, 2007 10:30 PM By Mark Del Franco

A study from e-Gain Communications, a Mountain View, CA-based supplier of customer service and contact center software, reveals both good news and bad news regarding the state of multichannel customer service.

Response Analysis Made Simple  Mar 01, 2007 10:30 PM By Bill Singleton

The pressures of promoting and fulfilling peak-season sales can overwhelm the subtleties of tracking exactly where those sales are coming from. If you have a real-time tracking system or already analyzed your holiday results, you should have a good idea. If you don’t and you didn’t, now is the time to set up your analysis to inform you of what happened and to prepare you for when you’re in the thick of the holidays again.

Holiday 2007 Countdown  Mar 01, 2007 10:30 PM By MCM staff

No, we’re not suggesting that you break out the Christmas decorations and deck the halls just yet. But if the fourth quarter is your make-or-break season,

The first five commandments of database content management  Feb 01, 2007 10:30 PM By Jim Wheaton

Welcome to a new quarterly column by Jim Wheaton, cofounder/principal of Wheaton Group, a Chicago-based data management, data mining, and decision sciences

Integrating the marketing plan  Jan 01, 2007 10:30 PM By Steve Trollinger

Welcome to our newest series, Cracking the multichannel code. The multichannel code the Holy Grail of multichannel marketing success is something that

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