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Technology ARCHIVE

Your Site’s Design Could Mean a Drop in Sales  May 02, 2013 6:55 PM By Erin Lynch

While retailers are obsessing over how to avoid cart abandonment, they might want to start looking at their home and product pages first in order to decrease early abandoners

Know the Basics with Search Marketing  May 02, 2013 5:56 PM By Daniela Forte

Search marketing goes beyond the organization of a keyword list in order to be effective with content optimization. Marketers need to know the basics in order to enhance their search marketing, according to Social Media Club.

Want More Tablet Sales? Improve the Shopping Experience  May 01, 2013 3:26 PM By Jonathan Levitt

Retailers that act now to improve the tablet shopping experience – enhancing browsing and making purchasing easier – can jump ahead of the competition. Here are four strategies retailers can use to nail their tablet shopping strategies.

Getting the Multi-Device Customer to Purchase  May 01, 2013 3:03 PM By Jim Davidson

According to a Google/Ipsos report, 85% of consumers will start shopping on one device and finish on another so your marketing plan should reach your customer on all gadgets and gizmos. Here’s how.

Attracting and Retaining Mobile Users  Apr 30, 2013 4:13 PM By Daniela Forte

Attracting and retaining mobile customers can be a challenge. Consumers are more empowered and smarter than ever before especially when they are using mobile technology, according to this infographic from MerchantWarehouse.com. It shows how to attract and retain new customers using mobile technology.

Acxiom’s Howe Talks Big Data with CNN  Apr 23, 2013 9:00 PM By Erin Lynch

The chief executive of one of the largest data brokers in the country sat down with CNN Money recently to demystify what information is captured from consumers when searching on the web.

5 Tips To Improve Shopping Cart Abandonment Emails  Apr 17, 2013 9:25 PM By Daniela Forte

Is there really a decline in the response rate for shopping cart abandonment emails? In a recent blog post on etailblog.com, here are five tips to ensure your shopping cart abandonment email will not go unnoticed.

The Truth About the Best Time to Send Email  Apr 12, 2013 6:40 PM By Joe Devine

With the email analytics for hundreds of diverse ecommerce email marketers and millions of emails at our fingertips, here is how I respond to the frequent questions about the golden bullet time to send email.

Americans Consumers are Fed Up with Bad Ads  Apr 12, 2013 3:48 PM By Tim Parry

InsightsOne announced the findings of its 2013 Bad Ads Survey conducted online by Harris Interactive on its behalf from February 27-March 1, 2013 among over 2,100 American adults aged 18 and older. The survey, which was aimed at determining American attitudes and behavior around the ads they see every day, found that fully 87% are […]

SmartHub Ecommerce Study Releases Cyber Monday Results  Apr 11, 2013 11:00 PM By Tim Parry

SmartHub® eCommerce Study Releases Cyber Monday Results (via PR Newswire) ATLANTA, April 11, 2013 /PRNewswire/ – Innotrac Corporation (NASDAQ: INOC), a best-of-breed commerce provider integrating digital technology, fulfillment, and contact center solutions to support global brands, today announced summary results of its latest SmartHub® eCommerce benchmark analysis,…






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