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Marketplaces ARCHIVE

Minding our business  Mar 01, 2006 10:30 PM By MCM staff

The key issues for business-to-business merchants tend to differ from those of business-to-consumer marketers, and they don’t always receive the attention

Live from NRF: Marketers Not in Sync with Customers’ Needs  Jan 12, 2004 10:30 PM By Paul Miller

New York–A recent survey by consulting firm Kurt Salmon showed that 70% of consumers felt they are not retailers’ top priority. At the same time, 47%

This Wizard Isn’t Named Harry  Aug 01, 2003 9:30 PM By Jeff Morris

ANYONE FAMILIAR WITH a certain (rather popular) series of books will recall the magical map that figures prominently in several of them. It shows not

The New Middle Ages  Jun 01, 2002 9:30 PM By MCM staff

Three middle-aged women with dry skin, expanding waistlines, and the desire for comfortable, attractive exercise wear figured out six years ago what many

Catalog Copy: You Know What You Mean Do They?  Jun 01, 2002 9:30 PM By Herschell Gordon Lewis

I’m looking at an upscale catalog. Here’s a wine cooler. The heading: Our Exclusive Compact Cellar Now in 2 styles Okay, we pay no attention to instead

Lackluster predictions at Paper Week  Mar 11, 2002 10:30 PM By Shayn Ferriolo

New York–At the 125th Annual Paper Week, hosted by the American Forest & Paper Association, paper predictions ranged from no growth to modest growth

FYI: Cash Flow  Jul 01, 2001 9:30 PM By MCM staff

 

Catalog Copy: Does Your Guarantee Actually Guarantee? And Should It?  Mar 15, 2001 10:30 PM By Herschell Gordon Lewis

I’m indebted to Kristin Anderson of Magellan’s for this month’s subject. Too often, catalogers take either a Pollyanna point of view or a sour one toward

Using Web-Customer Data  Jan 01, 2001 10:30 PM By Paul Miller

Customer data captured online can range from `basic registration information’ to details about navigation paths and the most-visited pagesSurgical Supply

systems  Sep 01, 2000 9:30 PM By Ernie Schell

Derivative Solutions First it was “disintermediation,” then it was “reintermediation.” The e-supply chain can’t seem to figure out which way it wants






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