Catalog Tracker: Where Have All the Catalogs Gone?

During September, Catalog Tracker received 450 consumer catalogs. While that was enough to keep the mailbox filled, it was 19% fewer catalogs than the 558 received in September 2002.

The number of books received in one product category increased, however. Whereas Catalog Tracker (a service of Greenwich, CT-based list firm Direct Media) received 32 catalogs selling children’s merchandise in September 2002, this past September it received 43 such books — a nearly 35% increase.

September is the sixth month in a row to show a year-over-year decline in the number of books received by Catalog Tracker. But the percentage of catalogs offering free shipping increased, from 6% in September 2002 to 9% this past September. The percentage offering deferred billing stayed flat at 8%.

Among other promotional offerings, Country Store, whose products include home furnishings and gifts, touted “Only $1.99 for shipping & insured delivery any size order!” To encourage shoppers to buy before the holiday rush, home decor cataloger Design Toscano gave customers who ordered by Oct. 31 a 10% discount. And gifts title Collections Etc. mailed a book in which every single item cost $14.99.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.