Filson sold to former Polo exec

C.C. Filson, a Seattle-based manufacturer/marketer of outdoor apparel, luggage, and leather accessories, has been sold to a former executive of Polo Ralph Lauren Corp. and an equity investment firm. Former Polo group president Doug Williams and Brentwood Associates bought Filson on Jan. 1 from Stan Kohls, who has owned it since 1981. Terms of the deal were not disclosed. Terri Young, Filson’s director of public relations and catalog development, says that Kohls will serve as a board member of the company now known as Filson Holdings.

Founded in 1897, Filson caters primarily to men — outdoor enthusiasts ages 35-50. The $20 million company, which launched its catalog in 1914, currently mails four 126-page seasonal catalogs; it has had a Website since 1999. Filson’s average order size is in the $100-$200 range.

Filson now operates just one store, in Seattle, but its new owners plan to expand further into retail by opening up to 15 stores throughout the U.S. during the next two years. Young says that Filson is also planning to launch a line of outdoor casual wear dubbed the Lodge Collection.

Brentwood Associates, which carries more than $750 million in capital, is no stranger to the catalog world: Five years ago the firm purchased an undisclosed share of Omaha, NE-based gifts and novelties cataloger Oriental Trading Co.

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Filson Sold to Former Polo Exec

C.C. Filson, a Seattle-based marketer of upscale clothing, luggage, and leather accessories, has been sold to a former executive of Polo Ralph Lauren Corp. and an equity investment firm. Polo’s former group president Doug Williams and Brentwood Associates on Jan. 1 bought Filson from Stan Kohls, who has owned it since 1981. Terms of the deal were not disclosed, but Filson’s director of public relations and catalog development Terri Young says that Kohls will serve as a board member of the company now known as Filson Holdings.

Founded in 1897, Filson caters primarily to men–outdoor enthusiasts, ages 35 to 50. The $20 million company, which launched its catalog in 1914, currently mails four 125-page seasonal catalogs and has had a Website since 1999. Filson’s average order ranges from $100-$200.

Filson now operates one store in Seattle, but under its new ownership plans to expand further into retail by opening up to 15 stores throughout the U.S. during the next two years. Young says that Filson is also planning to launch a “Lodge Collection” of outdoor casual wear.

Brentwood Associates, which carries more than $750 million in capital, is no stranger to the catalog world: Five years ago the firm purchased an undisclosed amount in Omaha, NE-based gifts and novelties cataloger Oriental Trading Co.

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3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.