L.L. Bean Warms Up to the Weather Channel

Freeport, ME-based L.L. Bean struck up a partnership with the Weather Channel last week that has both organizations feeling toasty warm…and comfortably cool. The agreement has Bean outfitting members of the cable-TV network’s Severe Weather Team.

“This is really a marriage made in heaven,” says Shari Pace, director of licensing and marketing for the Atlanta-based Weather Channel. “L.L. Bean was an online advertiser of ours for years, and the core values of both companies really match perfectly.” This is the Weather Channel’s first such partnership with a clothing company.

The partnership will also include cobranded promotional spots and advertisements to air on the network and additional L.L. Bean ads to appear on www.weather.com.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.