L.L. Bean Warms Up to the Weather Channel

Freeport, ME-based L.L. Bean struck up a partnership with the Weather Channel last week that has both organizations feeling toasty warm…and comfortably cool. The agreement has Bean outfitting members of the cable-TV network’s Severe Weather Team.

“This is really a marriage made in heaven,” says Shari Pace, director of licensing and marketing for the Atlanta-based Weather Channel. “L.L. Bean was an online advertiser of ours for years, and the core values of both companies really match perfectly.” This is the Weather Channel’s first such partnership with a clothing company.

The partnership will also include cobranded promotional spots and advertisements to air on the network and additional L.L. Bean ads to appear on www.weather.com.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.