Last Best Place Shuts Down but Seeks Buyer

Women’s apparel and gifts cataloger The Last Best Place has ceased mailing and is looking for a buyer. The eight-year-old company closed its Website and mailed its last books in early August.

Vice president Jeanne Sheldon says the Cincinnati-based company is putting its house file and intellectual property on the block. As for its inventory, Last Best Place was considering selling it with its other assets or liquidating the merchandise before Christmas.

Last Best Place founder/president Lucinda Heekin blames the company’s demise on high postage and fulfillment costs. When Catalog Age spoke to Heekin in June, she was searching for a buyer or a strategic partner to help amortize its printing and fulfillment costs.

MORE CLOSINGS LIKELY Unfortunately, Last Best Place is not likely to be the only small cataloger to fall victim to rising costs and a faltering economy. “Specialty books are going to struggle, especially if they’re not totally differentiated,” predicts Jack Schmid, president of Shawnee Mission, KS-based catalog consultancy J. Schmid & Associates. “I think that’s what happened in the case of Last Best Place. It sold what I call resortwear that gets to be a bit on the luxury side, and it didn’t have enough of a name to compete with a J. Jill or a Boston Proper.”

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Last Best Place shuts down but seeks buyer

Women’s apparel and gifts cataloger The Last Best Place has ceased mailing and is looking for a buyer. High postage and fulfillment costs led Lucinda Heekin to close the eight-year-old company. The catalog dropped its last books in early August and closed its Website.

Vice president Jeanne Sheldon says the Cincinnati-based company is putting its house file and intellectual property on the block. As for its inventory, Last Best Place is considering selling it with its other assets or liquidating the inventory before Christmas.

When CATALOG AGE spoke to Heekin in June, she was searching for a buyer or a strategic partner to help amortize its printing and fulfillment costs.

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.