National Business Furniture Launches OfficeChairs.com

In its first major move since being acquired by K+K America in January, National Business Furniture has launched a spin-off Website, OfficeChairs.com.

The Website joins a slew of other URLs already operated by the 30-year-old company, including FurnitureOnline.com, OfficeFurniture.com, DallasMidwest.com, and AlfaxFurniture.com. In addition to its Websites, National Business Furniture targets the school, church, and home office markets through three catalog titles and a national sales team.

OfficeChairs.com offers a huge selection of—no surprise here—office chairs, from computer chairs to leather office chairs to chairs suitable for big and tall occupants.

“The idea and the seed [of OfficeChairs.com] was always present well before the acquisition by K+K America,” says Cindy Blue, vice president of marketing. National Business Furniture has owned the URL for a year. “What it did allow us to do was streamline our processes to get down that path of delving deeper in categories and customer segments in a more cost-effective manner.”

A print catalog, Blue says, has not been discussed. K+K’s other catalogs include Conney Safety and Hubert.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.