Newegg, the top tech-focused e-retailer in North America, announced a major redesign of its mobile shopping experience. The redesign includes a new mobile site optimized for viewing on mobile devices, and universal apps for Android and iOS devices. All told, this is the most comprehensive mobile refresh in Newegg’s history.
“Rather than take the iterative approach of updating individual components of our mobile platform, we felt our customers would appreciate a complete redesign of Newegg’s mobile shopping experience,” said James Wu, COO of Newegg. “As a result, every customer who interacts with Newegg on a mobile device will find it easier to research, compare and purchase products.”
New Mobile Site
Visitors to m.newegg.com will immediately notice a streamlined shopping experience. This includes improved navigation and important functionality improvements to find products of interest, the ability to compare a subset of those products, and easy checkout when it’s time to make a purchase.
New Universal Apps
Newegg followed the latest Android and iOS design guidelines to develop universal apps for both platforms. Adherence to these current guidelines is critical to ensure the user experience is consistent across the ever-expanding breadth of smartphones and tablets on both Android and iOS. Specific to iOS, Newegg’s new app integrates with iCloud, enabling over-the-air automatic synchronization across all iOS devices, eliminating the need to download the app multiple times for use on more than one device.
A Better Mobile Shopping Experience on iOS and Android
Shoppers using iOS and Android devices will experience a number of improvements, including a new personal homepage that can be customized with shortcuts to particular categories or products; the ability to set price alerts for any product they choose; and a barcode scanner to check how Newegg’s prices compare to products one might find in brick-and-mortar stores.
Newegg’s new iOS and Android apps enable shoppers to add comparison products not only from a list of products, but also from within the product page. This makes it much easier to expand a product comparison, and it even lets customers compare products from different subcategories, a functionality not possible until now.
Newegg also made some key improvements to the checkout process. Mobile shoppers can now add discounted products to their carts without the need to enter a promo code just prior to purchase. Customers also have the ability to make edits immediately to their shopping cart, and display important information at the first checkout screen, such as CSC or CVV2 security codes. In addition, Newegg now allows guest checkout on mobile.
Newegg now rewards its mobile shoppers by offering certain deals only available for purchases made on Newegg’s mobile platforms.