Lives Large

A size 16, Jessica Svoboda found it tough to find plus-size clothes that were fashion-forward rather than frumpy. That’s why nearly two years ago she launched her own line of stylish plus-size apparel, which is now available on her new Website.

The Santa Ana, CA-based Svoboda apparel collection was founded in January 2004 with a Website that sold only to distributors and retailers. A site targeting consumers,, debuted this past August. The line is also available in more than 35 boutiques in 12 states and three countries.

The site’s average order size is $300-$330 and consists of about three items–typically a pair of jeans, which run about $180 a pair, and two tops. The site has a conversion rate of 10%-15%. Svoboda launched a Google AdWords campaign, an affiliate marketing program, and an eBay storefront in December. She plans to launch a loyalty program in January.