Lives Large

A size 16, Jessica Svoboda found it tough to find plus-size clothes that were fashion-forward rather than frumpy. That’s why nearly two years ago she launched her own line of stylish plus-size apparel, which is now available on her new Website.

The Santa Ana, CA-based Svoboda apparel collection was founded in January 2004 with a Website that sold only to distributors and retailers. A site targeting consumers,, debuted this past August. The line is also available in more than 35 boutiques in 12 states and three countries.

The site’s average order size is $300-$330 and consists of about three items–typically a pair of jeans, which run about $180 a pair, and two tops. The site has a conversion rate of 10%-15%. Svoboda launched a Google AdWords campaign, an affiliate marketing program, and an eBay storefront in December. She plans to launch a loyalty program in January.

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.