Catalogs Adapt to the New Omnichannel World

Catalogs are alive and well for retailers in both the business-to-consumer and business-to-business sectors today. While catalogs may no longer be thought of as a selling channel, they are still considered an excellent marketing tool.In Multichannel Merchant’s MCM Outlook report on catalogs, you will learn:

  • How catalogs have evolved as a prospecting tool
  • Why circulation and page counts are stabilizing
  • What marketers are doing to make catalogs more effective
  • And more

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