May 1, 1999




Operations BENCHMARK’99

Welcome to the 1999 Catalog Age Benchmark Report on Operations, the third in a series of exclusive surveys produced this year by the staff of Catalog Age. As often as possible, we’ve broken out the survey responses by target market (consumer, …

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In Channel Integration, Shipping/Delivery

May 1, 1999




Coldwater Cools Off

For three years, apparel and gifts cataloger Coldwater Creek was hot. Sales grew an average of 60% a year, from $76 million in 1995 to $247 million for the year ended Feb. 28, 1997. Its initial public offering in January 1997 raised more than $38 million. And the …

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In News

May 1, 1999




Planning ahead

Carrie Van Dyck is co-owner of Herb Farm, a Fall City, WA-based catalog of herbs and related products. Annual sales, $2 million; annual circulation, 270,000.
We don’t have an official written succession plan. I’ve been thinking about it, but we haven’t discussed …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

May 1, 1999




Fine-tuning fulfillment

Unlike their consumer brethren, which typically offer fewer products, many business-to-business mailers stock and sell tens of thousands of SKUs. Moreover, “b-to-b catalogers generally process larger orders than consumer mailers, so the pick/pack process is more time-consuming and costly,” …

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In News

May 1, 1999




the basics of back-end integration

Several years ago, before the explosion in Internet commerce, many companies created a basic home page, put it on the Web, and that was the end of their online activity. But today, a simple home page no longer suffices. You …

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In Channel Integration, Email

April 1, 1999




The missing link?

Although most catalogers on the Internet claim to be transactional, several industry professionals believe that more than 90% of Internet marketers do not have fully integrated ordering and fulfillment systems. As a result, the overwhelming majority are handicapped when it comes …

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In Channel Integration

April 1, 1999




Cover

J. CREW TO PHASE OUT CLIFFORD & WILLS Having failed to find a buyer for its ñ74 million Clifford & Wills women’s apparel catalog, cataloger/retailer J. Crew announced on March 3 that it will phase out the title over the next two years. …

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In News

April 1, 1999




Trolling for customers

Bill Guyre is vice president of the not-for-profit, New York-based Lighthouse Catalog, which sells specialized products for people with impaired vision. Annual sales, less than ñ10 million; annual circulation, 2 million.
Our parent company, Lighthouse International (a not-for-profit foundation that supports advocacy, …

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In News

March 1, 1999




Here, or over there?

Many U.S. catalogers have realized that there’s money to be made selling overseas (31% of the participants in Catalog Age’s 1999 Benchmark Report on Marketing are selling internationally). But since fulfillment costs can eat into profits, many of these mailers struggle …

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In News

March 1, 1999




B-to-B spending spree

Catalogers completed 28 transactions during the fourth quarter of 1998, compared to 29 deals the previous fourth quarter. But whereas business-to-business catalogers had posted only four deals during the final three months of 1997, this time around they accounted for 57% of the transactions.
Niles, …

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In News

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