June 7, 2006




Lillian: In or Out?

Following the May 30 announcement that investment firm Sun Capital Partners had bought gifts and housewares cataloger Lillian Vernon Corp. from Direct Holdings Worldwide, there have been conflicting media reports about the fate of founder Lillian Vernon.
Initially, it was reported …

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In News

June 7, 2006




School Specialty Posts a 4Q Loss

While multititle educational products cataloger School Specialty posted record sales for fiscal 2006, the Greenville, WI-based marketer recorded a loss for the fourth quarter. The company’s fourth quarter and fiscal year ended April 29.
Fourth-quarter revenue increased 3.2%, to $180.9 million, compared to $175.2 …

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In News

June 1, 2006




From print to screen

With broadband penetration hitting critical mass, more multichannel merchants are adding interactive, or virtual, catalogs to their Websites. Usually presented as a link on the e-commerce site, interactive catalogs generally mirror offline print books; online visitors use their mouse to “…

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In Webchannel

June 1, 2006




NAME YOUR PRICE

It’s been less than a decade since the word “multichannel” came into use to describe selling through more than one medium. But the complex new world of multichannel merchandising includes potential pitfalls that at best may confuse customers and at …

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In Channel Integration, Cross Channel

June 1, 2006




The great outdoors catalog universe

Buyers of outdoor apparel, sporting goods, and recreational gear are active in more ways than one. The universe of 12-month active customers of outdoors and recreation catalogs has climbed nearly 14% during the past two years, according to New York-based media …

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In Lists & Data - Business-14-05-2013, Print Channel

June 1, 2006




Not much March madness

This was a boffo first quarter in terms of consumer catalog volume, according to Catalog Tracker. The service of Greenwich, CT-based list services firm Direct Media logged in 1,158 consumer books during the first three months of 2006. That’s an increase of …

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In Lists & Data - Business-14-05-2013, Print Channel

June 1, 2006




Time for a change?

If it ain’t broke, don’t fix it: We’ve all heard that adage. But sometimes it’s tough to tell whether something is broken until it’s far too late for repairs. A company’s relationship with its list broker can be a case …

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In Channel Integration, Cross Channel

June 1, 2006




New lists

PersonalizationMall.com Package Insert Program
An online merchant of personalized gifts, PersonalizationMall.com expects to ship at least 290,000 packages a year. customers, 64% of whom are women, spent an average of $60 an order.
Cost: $60/MContact: Stanton Direct Marketing, 607-734-1665 or …

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In Uncategorized

June 1, 2006




Click Fraud: Energizer Bunny of Search Headaches

Anyone who thought click fraud could be solved with a blanket settlement, take a step forward. Not so fast, Google.
Right now, there’s no way of knowing if Google’s $90 million offer will settle its part in the Lane’…

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In WEB CHANNEL: SEO/SEM

May 24, 2006




Live from Keynote Executive Summit 2006: The E-Commerce Evolution

New York—E-commerce and the way customers view e-commerce is evolving faster than ever before. For most customers, the days of dial-up, static pages, and bulky desktop computers are gone. Ben Rushlo, senior consulting manager at San Mateo, CA-based Keynote …

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In News, Webchannel

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