November 1, 2000




The blurring of party lines

Traditionally, Republicans have been fiscally conservative and preached reducing the size of the federal government and putting the power at the state level. And historically, Democrats favored power at the federal level and more social programs.
But “there’s no clear …

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In Email

October 6, 2005




Google Revamping Catalog Search Section

After possibly the longest beta test in Internet history, Google is apparently in the midst of a major overhaul of Google Catalog Search.
Launched four years ago, the service features thousands of scanned catalog pages from more than 1,500 merchants. From …

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In News

October 5, 2005




Holiday Search Tips from Some Magi

It’s time once again to start preparing for “The Season”, the make-or-break home stretch for many retailers that begins on Black Friday and ends when the last FedEx truck leaves the dock on Christmas Eve. And those who sell …

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In Uncategorized

October 1, 2005




What’s new? Not much

After five consecutive months of declines, year-over-year catalog volume rose in July — barely. Catalog Tracker, a service of Greenwich, CT-based list and marketing services firm Direct Media, received 301 consumer catalogs this past July, a scant three more than the 298 it …

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In Print Channel

October 1, 2005




I spy a new catalog

Always dreamed of being a spy? The Washington-based International Spy Museum has made that dream a little easier to reach with the launch of a catalog selling high-tech gadgets, technical gear, and spy-themed toys, games, and lifestyle products for the …

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In Uncategorized

October 1, 2005




Movers & shakers

Warren, PA-based apparel and home goods cataloger Blair Corp. appointed Larry Pitorak interim chief financial officer. Currently a partner of Tatum Partners, a national professional services firm that provides senior financial leadership, Pitorak was previously chief financial officer/senior vice …

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In Uncategorized

October 1, 2005




Arts and crafts and catalogs, oh my

The Craft & Hobby Association estimated in 2003 that in 80% of U.S. households at least one member participated in arts and crafts activities. The majority of those crafters don’t seem to be buying from catalogs, however. According to New York-based media …

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In Data & Analytics, Lists & Data - Buisness

September 26, 2005




Getting Emotional: Why Segmentation Doesn’t Cut It

The simple purpose of market segmentation is to discover meaningful differences among a target audience. By segmenting the audience, we set out to better understand customers so that we can address them more precisely and persuasively. In the best cases, …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

September 21, 2005




In Search Metrics, ROI Is Often MIA

It’s been a busy and studious month for the researchers at iProspect. The Watertown MA-based search marketing firm has turned out, in conjunction with JupiterResearch, two related surveys on the way search marketers handle their metrics, specifically in calculating …

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In Uncategorized

September 21, 2005




Offline and On the Phone

It’s all very well to have a strong search engine marketing (SEM) effort. And a busy call center is good too. But what do you do if you don’t know how many calls to that center are coming …

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In Uncategorized

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