December 1, 2004




Revving Up for the Holidays

The run-up to the holiday season began in earnest for mailers in September. Catalog Tracker, a service of Greenwich, CT-based list firm Direct Media, logged in 443 consumer catalogs in September, a 22% increase from the 363 it received in August.
September’s year-over-year …

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In Lists & Data - Business-14-05-2013

December 1, 2004




listings

NEW LISTS
A LA ZING
More than 38,000 consumers have bought ready-made frozen meals from direct marketer A La Zing during the past 12 months. Customers spent an average of $75 an order.
Cost: $110/M
Selects: state, SCF, zip, gender, multibuyers, dollar amount, …

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In News

December 1, 2004




Copernican Revolution

As we come to the end of 2004 and think about what we will do to improve our businesses in 2005, I have one New Year’s pledge I would like to ask each direct marketing executive to make: Put your customers first.

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In News

December 1, 2004




The Times, and List Firms, Are A-Changing

In March 2004, Radcliff, KY-based U.S. Cavalry was planning on getting its catalogs back into the mail after a nearly 18-month hiatus. The cataloger of equipment for homeland security and national defense was in bankruptcy. Management was struggling to resurrect …

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In Uncategorized

November 25, 2004




Offshore Outsourcing Seen As A Glass Half-Full

Earlier this year, our sister e-newsletter O+F Weekly Update published a series of letters taking sides in the heated debate over whether overseas outsourcing was good or bad for the economy. Now the conservative British magazine The Economist has …

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In Uncategorized

November 10, 2004




October Deliverability Hurt by Election Mailings

If your October sales were softer than expected, the glut of political mailings may be to blame. According to New City, NY-based mail tracking service U.S. Monitor, direct mail pieces in October took an average of 9.84 days to reach …

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In News

November 1, 2004




In the Midst of the Storm

Boca Raton, FL-based jewelry cataloger Seta Corp. is thankful that it fared as well as it did through the two hurricanes — Frances and Jeanne — which hit its area this year, says chief operating officer Tim Holody. “In terms of impact …

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In News

November 1, 2004




Circulation Rebound

For catalogers, “back to school” translated to “back in mailboxes.” This past August, Catalog Tracker, a service of Greenwich, CT-based list services firm Direct Media, received 363 consumer catalogs — a 21% increase from the 299 it had logged in for August 2003. The uptick …

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In News

November 1, 2004




listings

NEW LISTS
BLUE MOUNTAIN
Selling housewares and personal-care products, the Blue Mountain catalog has 50,000 buyers on its housefile. Customers spend an average of $32 an order on such products as the Universal Telephone Amplifier and the Magnetic Knee Brace. Buyers, who …

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In News

November 1, 2004




Walking the Privacy Tightrope

List owners and the list firms that represent them are walking a tightrope these days. During the past two years, a string of privacy actions have forced them to scrutinize their lists more carefully before renting them out and to …

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