July 15, 2010




Merchants Hope for Back-to-School Rebound

The average U.S. family is expected to spend 10.5% more during the 2010 back-to-school shopping season than they did last year, according to the National Retail Federation’s 2010 Consumer Intentions and Actions Back to School survey, conducted by BIGresearch.
The families …

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In News

August 2, 2007




Back-to-School Shoppers Studying Direct Channels

Good news for catalogers hoping for a hot back-to-school season. A survey conducted by customer loyalty research consultancy Brand Keys shows considerable increases in the percent of consumers who plan to use catalog and online channels for their back-to-school shopping.

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In Catalog, Ecommerce

July 1, 2005




Back-to-school daze

Although it’s been more than a few years since The Cybercritic’s school days, I still get nostalgic every summer and feel compelled to load up on school supplies before fall. But since The Cybercritic is more of a teacher these …

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In Webchannel

October 1, 2002




Lessons Learned from a Back-to-School Season

Before students return to school to hit the books, they hit the malls, the catalogs, and the Internet in search of clothes and supplies. Hopefully, this year they’ll spend more time on their studies than they’ve spent money on apparel …

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In News

September 6, 2002




Lackluster Back-to-School Season for Delia’s

New York-based Teen girls cataloger/retailer Delia’s (Nasdaq: DLIA) net sales for the quarter ended Aug. 3, were $26.2 million, as compared to sales of $26.0 million in the prior year. Retail sales increased 32%, driven by new store openings, while direct sales …

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In News

September 4, 2002




Catalogers happy with back-to-school business

A number of retailers have warned of sluggish back-to-school business, but most of the catalogers contacted by CATALOG AGE say they are pleased with their back-to-school sales.
For instance, at multititle mailer Alloy, the average order size has increased 5%, “close …

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In News

August 16, 2004




Survey: Consumer Electronics Playing Major Role in Back-to-School Buying

A study by Port Washington, NY-based research firm The NPD Group shows that 45% of consumers intend to buy consumer electronics such as computers and cell phones as part of their back-t0-school purchases this fall. “Kids are convincing parents that …

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In Uncategorized

baynote-e-tailing-group-infographic-back-to-school-2014-300

July 23, 2014




Families Following an Omnichannel Back-to-School Shopping Path

Baynote, a provider of personalized customer experience solutions, today revealed the results from its back-to-school shopping survey, conducted in partnership with the e-tailing group.

What they discovered is that consumers are taking advantage of all the options offered to them …

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In Infographics, Must Reads

October 5, 2005




Backers Back Out of School Specialty Deal

Bain Capital Partners’ acquisition of School Specialty, originally slated to close last month, has been put into doubt. A trio of backers–Banc of America Securities, JP Morgan Securities and Deutsche Bank Securities–that had agreed to provide $350 million in debt financing …

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In News

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