MCM-September-2014-cover-300-200

September 10, 2014




Multichannel Merchant Marketing & Ecommerce Guide | September 2014

2| Editor’s Note
The source of several recent high-profile data breaches have been bricks-and-mortar: Retail, grocery stores, and quick-serve restaurants. That’s significant, since ecommerce gets a bad rap as an un-safe haven for personal information.
4| Personalization
Personalization is downright …

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In Digital Edition

omnichannel-strategy-300

September 9, 2014




Focus on the Ecommerce User Experience

Back before the web, when customers were required to actually travel to a physical location in order to complete a purchase, retailers could craft an in-person sales experience, one that merchandised the store with the newest products and biggest sales.

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In Ecommerce, Must Reads

petsmart300

September 8, 2014




PetSmart Acquires Pet360

PetSmart announced last week that it is planning to acquire ecommerce pet retailer Pet360. The transaction is expected to be complete this month.

“Although online sales are still a relatively small part of the pet products industry, we expect them …

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In News

Batteries Plus

September 8, 2014




Batteries Plus Expands Business Overseas with Acquisition

Batteries Plus LLC announced today that it has acquired privately held LED Hut Ltd., a provider of light emitting diode products, including bulbs and light fixtures, to customers throughout Europe.

The acquisition of LED Hut Ltd. is the company’s …

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In Executive, Global

staples-make-more-happen-300

September 3, 2014




Staples Launches Series of Omnichannel Updates

Staples has announced a series of enhancements to its omnichannel experience, including the ability to buy products online and pick them up in-store within hours, Visa Checkout for online payments, new in-store kiosks,  and an app for iPad users.

“The …

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In Engagement, News

segmenting-target-300

August 26, 2014




Decluttering the marketing channels with personalization

With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point. Amazon has been a leader …

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In Channel Integration, Marketing

Boxes-300

August 26, 2014




Protective Packaging Considerations for Omnichannel

Omnichannel retailing has accelerated service expectations and permanently changed the competitive landscape.

What started out as retailers shipping from a handful of distribution centers, now also includes brick-and-mortar stores and other fulfillment operations.  It’s about finding the shortest distance …

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In Omnichannel, Operations & Fulfillment

beacon-300

August 26, 2014




Brick and Mortar Retailers Capitalize on Beacon Opportunity

In today’s retail landscape, if you’re still managing channels in silos, you’re at a serious disadvantage. Whether your customers are shopping on their smartphones, tablets, PCs, or in-store, the ability to transfer from one channel to another …

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In Cross Channel, Marketing

FedEx, Amazon, warehouse/distribution center, warehouse, distribution center, sortation center, operations and fulfillment

August 26, 2014




Virtual Inventory a Key Piece of Omnichannel Success

As merchants look to implement omnichannel commerce to serve the heightened expectations of anytime/anywhere customers, virtual inventory is one way to meet this demand in a cost-effective manner.

In a nutshell, virtual inventory allows retailers to tap the vast …

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In Must Reads

Omnichannel, omnichannel fulfillment, omnichannel strategy, retailers, retail, online retail, Operations and Fulfillment, ship to store, ship from store, in-store pickup, OMS Systems, Order Management Systems, order management, order management partner

August 26, 2014




Merchants Refine Omnichannel Strategy as Demand Grows

As retailers continue their ongoing battle with Amazon’s relentless push towards “free” shipping and same-day/next-day delivery, omnichannel fulfillment is becoming an increasingly important weapon in their arsenal.

While they might not be able to compete with Amazon’s …

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In Ecommerce, eCommerce

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